2nd International Basketball Development Camp
AETHLOS Ltd. is a UK-based private company with a social impact mission at its core: to harness the power of sport and education to support personal development, community empowerment, and career progression.
We offer a unique blend of services, including:
• Elite athlete development programmes
• Youth empowerment through sport
• Mentorship and education pathways
• Sports management consulting for sports organisations, clubs, and professionals seeking to grow their impact and operational excellence.
Our work supports both young athletes and aspiring sport business professionals, helping them unlock their full potential regardless of background. We collaborate with a diverse network of partners and clients, from grassroots and nonprofit organisations to major sports brands and international educational institutions.
Our International Basketball Development Camp, exemplifies this mission. By bringing together world-class coaches and mentors with underrepresented young talent, we bridge the gap between grassroots participation and global opportunity.
Whether delivering high-performance training, guiding organisational growth, or facilitating meaningful sport-based experiences, AETHLOS Ltd. is committed to building sustainable pathways for success, in sport, in business, and in life.
Target Audience
- Male & female, aged 10–18, primarily from B and C socioeconomic groups (working to middle-income households).
- Parents aged 35–50 and university students aged 18–22 with interests in sport, education, and personal development.
- Digitally active on Instagram, Facebook, TikTok, and YouTube.
- Aspirational, community-oriented, and highly engaged with youth sport content.
- UK-based audience with growing international visibility through global ambassadors and media partners.
Key Dates and Timings
The 2nd International Basketball Development Camp will take place from 28th July to 1st August 2025 at the University of Greater Manchester.
While the core programme runs over five days, sponsorship engagement begins as early as confirmation and extends well beyond the event itself to ensure sustained visibility and long-term impact. This includes:
• Pre-event exposure (June–July 2025): Sponsor branding will appear across promotional campaigns, scholarship announcements, digital content, and targeted media outreach.
• Live event visibility (28 July – 1 August 2025): On-site activation opportunities, branding, and direct engagement with athletes, coaches, and key stakeholders.
• Post-event legacy engagement (August–September 2025 and beyond): Sponsors are featured in video highlights, athlete testimonials, branded recap content, and impact reports. This phase also offers opportunities to be involved in ongoing communications and future events.
We are also happy to develop a tailored post-event engagement plan to align with each sponsor’s specific goals, whether that’s CSR, brand marketing, community outreach, or long-term partnership building.
This extended timeline ensures your organisation receives a high-impact, multi-phase sponsorship experience, maximising both exposure and influence across our digital channels and partner networks.
Specific Opportunity Details
We are currently seeking sponsors for the 2nd International Basketball Development Camp, scheduled for Summer 2025 at the University of Greater Manchester. This elite residential and non-residential programme serves 30-50 male and female athletes (ages 10–18), offering a world-class development experience led by global basketball professionals.
Digital & Media Reach
• AETHLOS Ltd. website attracts approximately 1,500 unique visitors per month, totaling around 50,000 page views annually, with a strong base of UK-based youth sport and coaching interest.
• University of Greater Manchester averages around 435,000 visits and 1.5 million page views per month, drawing students, alumni, staff, families, and local community visitors.
• Active Media Group is a major player in European sports tourism and event media—boasting over 58 million monthly visits across sites like Sport24.gr and news247.gr, with combined social media followers exceeding 2.3 million .
• Combined indirect reach from partner sites, university channels, and international media campaigns is estimated at half a million+ impressions per month during active promotion.
• Social Media Performance (2024):
• AETHLOS Instagram: ~22,674 post views
• Greater Manchester Basketball Instagram: ~15,718 views
• Campaign CTR: 4,200+ link clicks to camp pages
Elite Coaching & Global Influence
The camp is anchored by two elite basketball legends:
• Joe Arlauckas – former NBA player, Euroleague champion with Real Madrid, and current Euroleague TV analyst. His global visibility and authority amplify the camp’s profile.
• Evina Maltsi – WNBA alumna, Olympian, EuroBasket MVP, and mentor at the Antetokounmpo Academy. A powerful advocate for women’s sport and youth empowerment.
They bring not only unparalleled expertise but substantial personal reach:
• Evina Maltsi: ~14,300 Instagram followers
• Joe Arlauckas: ~11,000 Instagram followers
Their involvement ensures not only top-tier training but also global visibility and authenticity, drawing attention from both the basketball and wider sports community.
Why Partner with Us
1. Targeted Brand Visibility
Strategic placement across digital campaigns, event materials, press features, and on-site branding ensures sponsors receive extensive and relevant exposure.
2. Positive Brand Alignment
Sponsors will be directly supporting access to world-class development opportunities for young athletes, including those from backgrounds where such pathways may not otherwise be accessible.
3. Trusted Institutional Partners
The event is delivered in collaboration with respected organisations including the University of Bolton and Active Media Group, providing academic, community, and European-wide media reach.
4. Valuable Marketing Insights
Receive post-event reporting and performance data including social media impressions, engagement rates, and audience breakdowns.
5. Exclusive Sponsor Benefits
Sponsors are invited to take part in recognition events, networking opportunities with guest coaches, and custom campaigns including branded awards and digital content.
This is a unique opportunity to align your brand with a high-profile event that combines global sports excellence with meaningful youth development. Sponsorship packages are available at multiple levels and can be tailored to fit your marketing goals and CSR strategy.
Features and Benefits
Sponsoring the International Basketball Development Camp offers high-impact visibility, direct engagement, and long-term brand association with a values-driven youth sport programme.
Key features include:
• Branding & Advertising
Logo placement across athlete jerseys, venue signage, digital campaigns, highlight reels, and printed materials.
Inclusion in event press releases and coverage via Active Media Group and University of Bolton outreach.
• Digital & Social Media Exposure
Branded content across Instagram, TikTok, Facebook, and LinkedIn, including reels, stories, and athlete thank-you posts.
Custom social challenges and branded giveaways to engage audiences online.
Access to performance data and social engagement analytics post-event.
• Promotional Opportunities
Product placement and sampling on-site throughout the camp.
Branded awards (e.g., MVP or “Athlete of the Day”) and co-branded scholarships.
Mention and visibility in media and influencer content shared by coaches Evina Maltsi (14.3k Instagram followers) and Joe Arlauckas (11k Instagram followers).
• Hospitality & Networking
Invitation to attend key moments including the opening/closing ceremonies, and an exclusive sponsor dinner with guest coaches and special guests.
Opportunities to speak, present awards, or engage directly with participants and families.
• Legacy & Post-Event Value
Continued visibility through post-event content and a tailored legacy plan, ensuring the impact and exposure of your brand extends beyond the event dates.
Potential for ongoing partnerships with AETHLOS Ltd. and access to future campaigns, programmes, and events.
Other Partners
We are proud to collaborate with a diverse range of respected partners spanning sport, education, and media sectors. Our current partners include:
• Active Media Group – Our strategic media partner delivering extensive coverage and promotional support.
• University of Greater Manchester – Providing world-class facilities and academic expertise.
• Hi5 Foundation India – Supporting youth development and community engagement.
• Olympiacos BC Basketball Academy – International partner enhancing our global reach and coaching standards.
• Manchester Basketball – Professional Basketball Club in Manchester – Currently competing top professional tier in both men and women’s Super League Basketball.
• Greater Manchester Basketball – Collaborating on grassroots development and regional initiatives.
• EVO Human Performance – Offering performance analysis and athlete development services.
• Pro Futuro Sports – Specializing in sports scholarships and international opportunities.
• Global Sports & Education – Facilitating cultural exchange and educational pathways for young athletes.
• LM Management Group – Providing sports management consulting services. Also supports sports facility management consulting and construction.
Investment
We are seeking sponsorship contributions in line with our tiered packages, with flexibility to accommodate your organisation’s needs:
Platinum Sponsor – £5,000 (exclusive)
Gold Sponsor – £3,000 (limited to 2 partners)
Silver Sponsor – £1,000 (limited to 4 partners)
Sponsorship can be provided as a cash investment, contra arrangements, or product/promotional support, depending on what best suits your marketing objectives and resources. We are also happy to discuss bespoke packages to fit your budget and maximise mutual benefits.
Other Info
This is more than just a one-off event—it’s part of a growing platform committed to long-term development in sport, youth engagement, and international collaboration. The International Basketball Development Camp is designed not only to deliver a world-class experience during the week but also to build ongoing relationships with sponsors through post-event content, outreach, and legacy programmes.
With internationally recognised coaches, strategic media and academic partners, and a growing digital footprint, this opportunity offers both immediate visibility and sustained impact. We are committed to working closely with our sponsors to ensure a tailored and meaningful partnership that aligns with your brand values and goals.