2Chic Events
2Chic Events Management is a Leeds-based, family-run company dedicated to creating memorable and impactful events. Born and raised in a vibrant community, we are passionate about celebrating the people, culture, and creativity the UK has to offer.
Our journey began with planning weddings, galas, and corporate events, and we are now expanding into the world of fashion shows, musical theatre, music concerts and so much more. This evolution is driven by our deep love for the community and our desire to highlight its talent, heritage, and potential.
We take pride in creating events that bring people together, foster connection, and uplift the stories and artistry of those around us. Rooted in our commitment to giving back, we are inspired by the values of community, inclusivity, and empowerment— principles that guide us as we continue to grow and make a positive impact.
Target Audience
CULTURE FASHION SHOW
The Culture Fashion Show is set to attract a diverse and influential audience, making it an unparalleled opportunity for sponsors to connect with engaged diverse and multi-cultural communities.
Key Attendees: We are honoured to welcome representatives from Leeds City Council, the main sponsor of the Black Music Festival, further solidifying the event’s reputation as a centrepiece of cultural celebration and community impact.
DIGITAL & SOCIAL MEDIA EXPOSURE
Tailored exposure provides a unique opportunity for your brand to deepen its engagement with a diverse audience, reflecting the rich cultural fabric of our festival. By aligning with this event, your brand can enhance its reputation as an inclusive community through authentic connections.
INDUSTRY PROFESSIONALS
brand that celebrates diversity and Special Guest Spotlight: Tashi Brown, celebrated finalist from the first series of Britain’s Next Top Model and CEO of BHI, will be making her highly anticipated return to the catwalk for this fundraiser. Her presence adds an exciting blend of star power and inspiration to the evening.
CREATIVE DIRECTOR
Clyde Sheriffe is a tailor, designer and pattern cutting technician with over 35 years experience with producing, engineering and developing menswear and womenswear garments.
After 30 years in the tailoring business alone Clyde Sheriffe has gone from strength to strength teaching and transferring tailoring skills and retailing garments through his eponymous label.
Mara Ya Pili Studio was set up to transfer his skills, well honed methods and wealth of knowledge through the deliverance of interactive workshops, group and 1-1 tuition sessions, as well as pattern cutting and sampling for designers.
2CHIC EVENTS MANAGEMENT MERLINA PEARL – MUSICAL THEATRE
The Merlina Pearl UK Tour presents a unique opportunity to connect with a wide-ranging, diverse audience across key cities, with a particular emphasis on engaging communities that are often underrepresented in mainstream theatre.
Who Will Attend? Our production will attract a broad demographic, with a focus on: Culturally Engaged Audiences: Individuals who actively seek out stories reflecting diversity, history, and social change. The Windrush Generation & Their Descendants: Families and communities with a direct connection to the Windrush legacy, eager to see their history represented on stage.
Theatre Enthusiasts: Regular theatregoers seeking powerful, original productions that offer fresh perspectives. Young People & Students: Audiences from schools, colleges, and universities, particularly those studying history, drama, and social issues. Business & Community Leaders: Individuals and organisations with a vested interest in diversity, equality, and social progress.
Extended Reach: Our partnership with media platforms, community organisations, and digital channels will extend the reach of the production far beyond the theatre
Social Media Impact: A targeted campaign across platforms including Instagram, TikTok, Facebook, and LinkedIn, reaching an estimated 50,000+ impressions across the tour.
Press & Media: Coverage in cultural publications, local news outlets, and partnerships with platforms focused on Black British culture.
Community Partnerships: Collaboration with Windrush-focused charities, local councils, and Black-led organisations to ensure grassroots engagement.
Key Dates and Timings
MERLINA PEARL TOUR DATES
LEEDS 10/52025
18/05/2025
Riley Theatre -/ Northern School of Contempory Dance)
Milton Keynes
10/06/2025
The Ridegway Centre
London
St Mary’s Marylebone
6/20/25
CULTURAL FASHION SHOW
Casting Saturday 29th March 2025
Rehearsal 3 dates to be announced
Fashion show 29th June 2025 Leeds Fearns Docks
Specific Opportunity Details
The Culture Fashion Show which will be held on Saturday 28th June at Fearns Leeds Docks is a vibrant celebration of heritage, creativity, and community, showcasing the richness and diversity of Black culture through fashion. As part of the larger Black Music Festival, this event is more than just a runway—it’s an event to raise funds for this year’s festival, honour tradition, inspire innovation, and bring people together.
By sponsoring this event, you’re not only supporting a spectacular showcase of cultupride but also contributing to a powerful movement that uplifts and empowers Black designers, artists, and creatives. Your partnership will help us celebrate the artistry that makes our community unique while funding initiatives that create lasting impact. The show is an extraordinary evening that celebrates culture, creativity, and heritage through the art of fashion.
Here’s what makes this event unmissable:
Showcasing Excellence in Fashion: Featuring a curated lineup of established and emerging designers, the show will blend traditional and contemporary styles, highlighting the evolution of cultural expression.
Dynamic Performances: Expect captivating performances from talented musicians, spoken word artists, and love art exhibition, adding energy and emotion to the evening.
A Diverse Audience: Bringing together a community of cultural enthusiasts, influencers, and industry leaders, this event will create opportunities for connection and collaboration.
Stunning Visual Experience: The show will feature bold designs, stunning stage production, and immersive storytelling, ensuring an unforgettable visual and emotional journey. Let this event be your gateway to supporting the arts, celebrating culture, and connecting via diverse, vibrant community
.2CHIC EVENTS MANAGEMENT At 2Chic Events Management, we are passionate about curating innovative, culturally rich experiences that leave lasting impressions, partnering with charities and organisations that are aligned to our core values and bringing their vision to life.
Merlina Pearl, is a powerful new musical theatre production that tells an untold story from a defining period in British history – the Windrush Generation. Inspired by real-life accounts, Merlina Pearl follows the journey of a young woman, Merlina, who arrived in the UK aboard HMT Windrush in 1948. Filled with hope and promise, she sought a brighter future. Instead, she was met with racial prejudice, social rejection, and isolation. Yet, her story is also one of resilience, courage, and triumph over adversity. It is a narrative that resonates deeply with communities today, reminding us of the strength that built modern Britain.
The Merlina Pearl UK Tour is more than a musical production; it is a platform for change a celebration of resilience, and a call to honour the legacies that shaped modern Britain Our objectives are rooted in creating a lasting cultural and social impact: Preserve & Celebrate Windrush Stories Shine a spotlight on the personal journeys of the Windrush Generation, ensuring their struggle and triumphs are recognised and never forgotten.
Educate and inspire audiences of all backgrounds about the impact of Caribbean migrants on British society. Empower Black Creatives & Communities Provide opportunities for Black British performers, creatives, and production professionals to showcase their talent on a national platform. Strengthen connections with diverse communities, championing inclusivity and representation across the arts sector.
Strengthen Partnerships with Like-minded Brands Build relationships with organisations that value diversity, community investment, and cultural enrichment. Offer partners an opportunity to align their brand with a production that drives social impact a connects deeply with diverse audiences. create a Sustainable Future for Culturally Rich Theatre establish Merlina Pearl as a flagship production that paves the way for more untold stories from lack British experience. inspire continued investment in theatre productions that reflect the true diversity of the UK.
Features and Benefits
PLATINUM SPONSORSHIP – £50,000
The Premier Partnership Package: Enjoy premium visibility and exclusive perks at several of our prominent events.
Black Music Festival: Your logo will be prominently displayed on the mainstage and in high-traffic areas throughout the festival.
Fashion Show: As the main sponsor, you’ll receive exclusive branding on the main banner and screens.
VIP Fashion Show Tickets: Ten VIP tickets to the Culture Fashion Show are included.
Event Announcement: Your recognition as a Platinum Sponsor will be highlighted during the Fashion Show.
MERLINA PEARL Musical: Your branded logo will feature on stage during all performances, plus a full-page advertisement in the musical program.
Social Media Highlights: Enjoy dedicated posts across all social media platforms, showcasing your partnership with 2Chic Events Management and your brand’s commitment to diversity.
Fashion Show Program Feature: A full-page advertisement will be included in the event program distributed to attendees.
Media coverage: Recognition in all press releases and event media coverage.
Custom Partnership Opportunities: Tailored branding and engagement opportunities to meet your brands specific objectives.
GOLD SPONSORSHIP – £30,000
A high-impact sponsorship tier designed for significant visibility and community connection:
Festival and Fashion show Stage Branding: Logo placement on high traffic festival locations.
MERLINA PEARL Musical – half page advertisement in the musical program.
VIP Fashion Show Tickets: 6 VIP tickets for the Culture Fashion Show. Event Announcement: Acknowledgment as a Gold Sponsor during the Fashion Show
Social Media Features: Inclusion in promotional posts, highlighting the Gold Sponsor partnership. Fashion Show Program Feature: Half-page advertisement in the event program.
Media Exposure: Inclusion in press releases and selected media coverage. A chance for products to be featured throughout event.
SILVER SPONSORSHIP – £10,000
An excellent entry point for meaningful brand visibility and engagement:
Event Branding: Small Logo placement on selected areas and signage.
VIP Fashion Show Tickets: Includes 2 VIP tickets to the Cultural Fashion Show.
Event Announcement: Recognition as a Silver Sponsor during significant moments of the event.
Social Media Inclusion: Mention in a selected social media campaigns.
Fashion Show Program Feature: A quarter-page advertisement in the event program. A chance for products to be featured across key events.
BRONZE SPONSORSHIP – £5000
VIP Fashion Show Tickets: Includes 2 VIP tickets to the Cultural Fashion Show.
Event Announcement: Recognition as a Bronze sponsor during significant moments of the event.
Social Media Inclusion: Mention in selected social media campaigns.
A chance for products to be featured/displayed across key events.
Other Partners
BHI is a community engagement organisation working towards equality of health and social care within Leeds and the surrounding areas for disadvantaged communities.
BHI understands the importance of effective community engagement and fully supports and facilitates this. BHI was the first 3rd sector organisation receive the NHS Personal, Fair and Diverse Champion Award. They strive to support health and well being, they support seniors and provide a focused counselling Service for African, African Caribbean, Dual Heritage and other minoethnic adults and young people aged 13+.
Some of the organisations they partner with consists of NHS Leeds, Leeds Community Healthcare, NHS Trust and Leeds City Council. The Black Music Festival is Europe’s biggest free open-air reggae concert, attracting approximately 150,000 people every year. Originally established in 19as the Leeds Reggae Concert to complement the annual Leeds West Indian Carnival, it has since evolved into the Black Music Festival. This family-friendly event celebrates the power of music and community, uniting people from all walks of races, and backgrounds. It showcases local, national, and international artists across a range of genres, creating a vibrant space for cultural exchange and togetherness.
2CHIC EVENTS MANAGEMENT
We are proud to collaborate with organisations that share our values of inclusive creativity, and community upliftment. Our partners range from local businesses to global brands, all committed to making a meaningful impact. By joining us as a partner, you’re not just sponsoring our unique events—you’re becoming a part of a movement that champions diversity, celebrates heritage,and paves the way for a brighter future.
Together, we amplify voices, inspire creativity, and drive change. We invite you to join this powerful network of change-makers, collaborators, and visionaries. Let’s make history together.
Investment
CASH INVESTMENT OF UPTO 50K
ANY OTHER SPONSORSHIP OPPORTUNITIES AVAILABLE