The relationship between betting and darts has grown even closer, as Betfred has confirmed it will continue its long-running partnership with the Professional Darts Corporation (PDC), remaining as the title sponsor of the prestigious World Matchplay tournament until at least 2030. The agreement secures another five...
Manchester City Sign Record-Breaking £1 Billion Kit Deal with Puma Manchester City have signed a landmark £1 billion kit deal with Puma, the biggest in football history, surpassing Real Madrid's £950 million agreement with Adidas. The deal also eclipses rivals Manchester United, who signed a ten-year extension...
Following the release of the top 10 Premier League fair market sponsorship values, The Sponsor now reveals the full rankings for 2025 — stretching from Liverpool’s commanding £65.9 million front-of-shirt valuation to the clubs fighting for commercial recognition at the foot of the table. This year’s...
At Sponsor Seeker, we specialise in connecting brands with the perfect sponsorship opportunities, and we’re thrilled to share another success story. Our client, Halo Service Solutions, found their ideal partnership through SponsorSeeker.co.uk and is now teaming up with English Universities Sport (EUS) in a game-changing...
German automotive giant Audi has signed a three-year agreement to become the official sponsor of Sky Sports F1 in the UK. This partnership comes as Audi prepares to enter Formula One next season, taking over the Swiss-based Sauber team. The deal will provide Audi with extensive...
Ineos is in discussions to terminate its sponsorship agreement with Tottenham Hotspur two years ahead of schedule as part of wider cost-cutting measures. The chemicals giant, owned by Sir Jim Ratcliffe, originally signed a five-year deal in 2022, making Ineos Grenadier the club’s official 4x4...
Leeds Rhinos and Leeds Bradford Airport (LBA) have unveiled a new partnership that will bring the two brands closer together. Over 4m passengers use Leeds Bradford Airport every year, travelling to over 80 destinations via ten airline partners, many of which get a birds eye view of the...
Sponsor Seeker Facilitates Sponsorship Deal Between Passive Fire Protection and Ashby Ivanhoe Rangers Sponsor Seeker is excited to announce a successful partnership facilitated through our platform between Passive Fire Protection and the Ashby Ivanhoe Rangers. This two-year deal includes kit sponsorships and advertising boards for eight...
For the second consecutive season, Chelsea began their Premier League campaign without a front-of-shirt sponsor. In their opening matches, the Blues have been playing without the valuable sponsorship space filled, as they continue their search for a new long-term deal. Last season, Chelsea faced a similar...
Qatar Airways has secured a landmark sponsorship deal to become the new global airline sponsor of the UEFA Champions League until at least 2030. This unprecedented agreement spans two competition cycles and is reported to be worth between €490 million (US$545 million) and €500 million...