Premier League Side Burnley F.C. Seeking New Kit Sponsor
Top-flight (Premier League) Football club Burnley F.C. are trying to find a replacement for their current shirt sponsor LoveBet for the remaining part of the season and the 2022 season.
The Premier League side still has more than a season to run on its three-year partnership with the Asian gambling brand, but the subscription-based news website reports that the club is looking elsewhere with LoveBet experiencing ‘serious financial difficulties’ due to the impact of the pandemic.
The Athletic report added that agents in Asia have been approached with the opportunity to become Burnley’s shirt sponsor for the rest of the current season and the entire 2021/22 campaign for ‘several million pounds’.
It is unclear whether Burnley would be able to strike a deal worth similar to their arrangement with LoveBet, which pays the club a reported UK£7.5 million (US$10.2 million) a year for its logo to appear on both the front and left sleeve of the team’s playing shirts.
Burnley’s new chairman Alan Pace had already committed to reviewing the club’s relationship with gambling companies even before news emerged of LoveBet’s struggles.
Shortly after agreeing a deal to buy the club in late December, Pace responded on Twitter to a fan questioning Burnley’s links to betting firms, saying: ‘It’s an issue I’m aware of and have my own personal views on, too. I can promise it will be reviewed as part of the overall commercial strategy for the club.’
Other English soccer clubs could also soon be looking for new shirt sponsors, with reports suggesting that the UK government is weighing up a blanket ban on teams displaying betting logos on their kits.
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