Tirangaa Presents: A Naresh Iyer Live feat Srinisha Jayaseelan
Tirangaa Festivals and Productions Ltd is a UK-based event production company with a proven track record in delivering high-impact live events, concert experiences, and brand activations across the UK, India, and the UAE. Our expertise spans concert curation, choreography, audience engagement, artist management, and community-driven marketing.
We’re not just event organisers—we’re strategic brand partners. Our strength lies in designing and delivering memorable, culturally relevant events that attract large crowds and create authentic, long-lasting brand impressions.
Our upcoming flagship project, Naresh Iyer: The Legacy Tour – 20 Years of Music, is a multi-city live concert series celebrating two decades of timeless music from iconic playback singer Naresh Iyer, with special guest artist Srinisha Jayaseelan.
Taking place across London, Manchester, Leicester, and Dubai, each performance is expected to draw 1,500–2,000 attendees per venue, supported by a robust marketing campaign projected to deliver over 100,000 digital impressions. This tour presents an exceptional opportunity for sponsors to align with a beloved artist and gain broad, multi-platform exposure through both live and online engagement.
We are proud to collaborate with:
Desi Arena, one of the UK’s largest marketing companies, leading our print and digital campaign including 20,000+ flyers
SAS (Standard Access Scaffolding), sponsor and logistics partner for our Dubai shows
Kalakendra, a legacy institution with 35+ years of expertise in classical arts and performance training
Target Audience
Our event is curated for a broad, inclusive audience that values music, cultural pride, and high-quality live entertainment.
Age Range: 16–60 years
Gender: All
Demographic Profile:
- High school and university students, young professionals, families, and long-time music fans
- Multilingual communities including Tamil, Telugu, Hindi, and Malayalam speakers
- Residents of major UK cities and expat communities in the UAE
Psychographics:
- Socially active and culturally aware
- Followers of Indian film music, live shows, and nostalgic performances
- Engaged on digital platforms and responsive to influencer-led promotions
- Value-driven and receptive to meaningful brand experiences
Lifestyle Segment:
- ABC1 demographic
- Family-inclusive and community-focused
- Interested in arts, live music, premium events, and brand collaborations with heart
Special Note: Children under 5 enjoy free entry, making this event especially family-friendly and welcoming to all generations.
Key Dates and Timings
- 22nd August 2025 – Manchester
- 23rd August 2025 – London
- 24th August 2025 – Leicester
- 30th August 2025 – Dubai
Sponsorship Confirmation Deadline: 3rd May 2025
This deadline ensures your brand is included in all early promotions, printed materials, and digital campaigns.
Campaign Duration:
May to August 2025, covering pre-event promotions, the live concerts, and post-event brand exposure
Sponsor Engagement Period:
Up to 4 months of visibility across all print, digital, and in-event channels.
Specific Opportunity Details
Specific Opportunity Details
We proudly present Naresh Iyer: The Legacy Tour – 20 Years of Music, a multi-city, multilingual concert series celebrating two decades of iconic music by National Award-winning playback singer Naresh Iyer, joined by the dynamic Srinisha Jayaseelan. This professionally produced event will take place in London, Manchester, Leicester, and Dubai during August 2025.
Each concert is expected to attract 1,500–2,000 live attendees, offering brands exceptional exposure in high-footfall, multicultural urban centres. The event includes full production support, digital marketing, press visibility, and cultural alignment with a diverse and engaged audience.
A unique highlight of the tour is our “Sing with Naresh” online music contest, where one talented winner from each city will receive the rare opportunity to perform live on stage with Naresh Iyer at their local concert. This activation is designed to create meaningful buzz, foster community engagement, and generate fresh digital content around the event.
Our marketing campaign will generate 100,000+ digital impressions through:
- Paid ads on YouTube and Instagram
- Artist-led reels and social campaigns
- Influencer collaborations and contest engagement
Sponsor Benefits Include:
- Brand visibility on LED screens, flyers, social media, and merchandise
- Raffle participation, product sampling, voucher giveaways, and physical stalls
- Digital co-branded content and contest mentions
- VIP tickets and backstage access for brand partners
- Engagement with a highly loyal and culturally conscious audience
This is more than a concert—it’s a celebration of identity, artistry, and legacy. Sponsoring this tour means positioning your brand at the heart of something memorable, inclusive, and meaningful.
Features and Benefits
Partnering with Naresh Iyer: The Legacy Tour – 20 Years of Music provides sponsors with high-value exposure and direct engagement across both physical and digital channels. We offer customisable packages that go far beyond logo placement—this is about building meaningful, trusted brand experiences.
🔹 Brand Visibility
Logo placement on:
- LED stage screens, backdrop banners, and event entry displays
- Flyers, posters (20,000+ distributed), and digital advertising
- Video content and co-branded promotional reels
- Verbal acknowledgements from hosts/artists during the event
🔹 Digital Exposure
- Inclusion in a marketing campaign designed to generate 100,000+ digital impressions
- Presence in influencer-led content and artist social media promotions
- Option for branded reels or contests featuring your brand on Instagram and YouTube
🔹 Audience Engagement
- Product sampling, branded giveaways, and on-site promotional stalls
- Participation in contest prizes, audience raffles, and branded vouchers
- Opportunity for brand-hosted activation booths or experience zones
🔹 Hospitality & VIP Access
- VIP tickets for your team or clients (quantity based on sponsorship tier)
- Backstage access and meet-and-greet privileges with the artists
- Reserved premium seating for sponsor guests
🔹 Exclusive Add-Ons
- Opportunity to be associated with the “Sing with Naresh” online contest
- Co-branded visuals across all platforms including digital flyers, ticketing pages, and recap videos
- Long-term branding visibility through post-event content and thank-you campaigns
Other Partners
We are proud to be working with a trusted network of collaborators who bring credibility, reach, and operational excellence to this tour:
Desi Arena (UK) – Our official marketing partner, responsible for large-scale flyer distribution (20,000+ flyers), social media engagement, and regional promotions across the UK
SAS – Standard Access Scaffolding (Dubai) – Our logistics and venue support sponsor for the Dubai leg of the concert
Kalakendra – A prestigious 35-year-old cultural institution specializing in Indian classical dance and stage performance training, collaborating with us on choreography and performance design
We are actively curating a select list of sponsors to ensure brand alignment and category exclusivity—meaning no competing brands from the same industry will be accepted at the same tier.
By joining us, your brand will be in the company of established and trusted partners who share a commitment to quality, creativity, and cultural relevance.
Investment
We offer three structured sponsorship packages designed to deliver strong brand exposure and community engagement across both UK and UAE markets. Our sponsorships are open to cash investments, contra agreements, or product/promotional support depending on alignment and campaign scope.
🏆 Title Sponsor
£12,000 per city
£40,000 for all four cities (London, Manchester, Leicester, and Dubai)
Includes:
- Exclusive designation as “Title Sponsor”
- Prime logo placement on all event materials, LED screens, and digital assets
- 15–20 VIP tickets per city with backstage access and meet-and-greet opportunities
- Full-page advertisement in the concert flyer
- Extensive social media promotion and sponsor mention by artists
- Verbal acknowledgement on stage and merchandise distribution rights
🥈 Co-Sponsor
£8,000 per city
£25,000 for all four cities
Includes:
- Logo branding across event assets and digital platforms
- 8–12 VIP tickets per city
- Half-page advertisement in the concert flyer
- Social media recognition and on-site promotions
- Opportunity to distribute branded materials and engage in raffle promotions
🥉 Supporting Sponsor
£2,500 per city
Includes:
- Logo placement on select materials
- 3–5 VIP passes per city
- Social media shout-outs
- Stall space at one venue (T&Cs apply)
- Overall event budget: Between £20,000 and £40,000, depending on location and scale.
📌 In addition to the above, we have a range of custom sponsorship opportunities available, which can be discussed in person to align with your brand’s specific goals.
Other Info
Our event is professionally produced with a full in-house operations team handling artist logistics, technical setups, crowd management, and brand coordination to ensure a seamless and high-impact experience for both attendees and sponsors.
The tour is backed by experienced partners such as Desi Arena, SAS, and Kalakendra, each bringing local influence, marketing power, and cultural credibility to the project.
We are actively collaborating with regional media partners, influencers, and community networks to maximise reach and engagement before, during, and after the event.
We provide category exclusivity for sponsors—ensuring no direct competitors are featured at the same sponsorship tier.
Our team has successfully executed stage shows and cultural events across the UK, India, and UAE, and this tour will further build on our reputation for high-quality, inclusive, and culturally rich experiences.
Children under 5 attend free, making this a family-friendly event with strong multi-generational appeal—an ideal platform for community-centred and lifestyle brands.
Artist-led promotions, online contests, and audience participation segments (including live on-stage opportunities) will generate buzz and encourage repeat content sharing and brand exposure.