The Christmas Party Awards
Taking place in March 2026 at the ODEON Leicester Square and Albert Schloss, the awards bring together leading venues and event agencies for an unforgettable afternoon of recognition and networking celebrating the best of the London Christmas Party Industry.
Target Audience
The Party Awards attracts a highly relevant and influential audience drawn from across corporate, hospitality and events-planning sectors — representing both the buyers of corporate parties and the suppliers who deliver them. Typical attendees, followers and stakeholders include:
Corporate clients — mid- to large-size companies in the UK (especially London and surrounding regions) that organise seasonal corporate events (Christmas parties, summer parties). These are decision-makers: HR teams, operations managers, office managers, senior executives or administrative leads responsible for employee engagement and corporate social events. These companies value staff morale, company culture and team-building, and are inclined to spend on well-organised, high-quality festive or celebratory events.
Event-planning professionals and agencies — independent event planners, corporate-events agencies, in-house corporate event teams who organise and manage corporate parties for companies. These professionals follow The Party Awards for inspiration, benchmarking, and vendor/venue discovery.
Hospitality venues & service providers — venues, hotels, restaurants, event spaces, catering companies, entertainment providers, AV suppliers, decorators and other suppliers who offer services for corporate parties. These are often entrants for Awards in different categories, or sponsors — making The Party Awards a network hub for venues and suppliers looking to raise their profile among corporate clients and peers.
Corporate-events industry stakeholders — including venue-finding and booking agencies, corporate hospitality consultants, team-building companies, party-theming providers, and related B2B service providers. These entities attend to connect with potential corporate clients, network with other suppliers, and stay ahead of trends in corporate entertainment and party planning.
Decision-makers with discretionary budgets for corporate events — the audience tends to be from organisations that are comfortable allocating budget to employee engagement and corporate culture initiatives, suggesting mid-to-upper-tier spending capacity; making them appealing to sponsors targeting business-to-business marketing, hospitality, entertainment, or corporate gifting.
Corporate culture and people-engagement advocates — companies and individuals who value employee satisfaction, team cohesion, reward/recognition culture, and corporate community. For them, a corporate party is more than just a celebration — it’s part of employer branding, staff retention, and company identity.
Key Dates and Timings
Event takes place on Thursday 19th March 2026 at the ODEON Leicester Square and after awards drinks at Albert Schloss.
Specific Opportunity Details
The Party Awards is organised by one of London’s leading corporate event agencies. The event is media partnered with PA Life which has 24000 subscribers across social platforms. A sponsor has the opportunity to be in front of London’s leading venues and corporate event agencies.
By sponsoring The Party Awards, a brand or venue gains visibility among:
Corporate decision-makers ready to commission parties or events — meaning high-intent potential clients for sponsors in hospitality, catering, entertainment, corporate services, gifts, branding, or team-building.
The “marketplace” of event-service providers — allowing sponsors to position themselves as a go-to vendor among peers and competitors, and build long-term B2B relationships.
Organisations that value quality and exclusivity — aligning sponsor brands with premium, well-organised corporate events, reinforcing prestige and trust.
Clients with repeat business potential — as companies that host parties often do so annually (Christmas, summer, team milestones), providing recurring opportunities for sponsors.
Industry influencers and word-of-mouth promoters — agencies and event planners whose recommendations count: sponsoring provides a platform for brand endorsement within the event-planning community.
Features and Benefits
Headline Package – £4995+VAT
• Logo and link on the The Party Awards website
• Credit on marketing, advertising and promotional activity generated
for the 2026 awards highlighting your company as the main sponsor
• Enlarged logo on screen and credit during the awards ceremony
• Logo to appear on ODEON Leicester Square outside main billboard
• Logo to appear on step and repeat board on arrival
• Photo opportunity with all category winners and guest presenter at
the end of the ceremony
• Logo displayed on screens within the ODEON
• Option to provide small goodie bag to guests
Category Sponsorship – £1495+VAT
• Trophy presentation for chosen category (subject to availability)
• Logo and link on the The Party Awards website
• Names as category sponsor in awards programme
• Logo on screen and credit during awards ceremony
• Company name engraved on category trophy
• Photo opportunity with category winners and guest presenter
Other Partners
Icebox, Photobot, Yahire, PA life
Investment
Category sponsorship is from £1495+VAT and includes 2 tickets to the event.
Contra deals considered.