Edinburgh RC Youth Race Cycling Team
For 15 years, Edinburgh RC Youth Race Cycling team has been the most successful youth racing team in the country. Developing Scottish riders who cut their teeth in Scottish racing to become competitive in British National and International competition. As a team, we celebrate results but we also love it when riders simply dig in and demonstrate their development.
As part of the wider Edinburgh Road Club, one of Scotland’s oldest cycling clubs founded in 1925, we represent a legacy of excellence spanning nearly a century of competitive cycling.
Target Audience
Premium Demographics
Cycling has a 52% male / 48% female fanbase with 60% ABC1 socio-economic group representation. (Mintel 2023)
High Spending Power
Cycling households spend approximately £3,500 annually on equipment and events
Brand Loyalty
Cycling audiences are socially responsible, health-conscious consumers with high brand loyalty
Live Event Exposure
Estimated cumulative race-day impressions: 15,000–25,000 spectators per season.
Key Dates and Timings
January 1st 2026 for a minimum period of 1 year.
Specific Opportunity Details
The goal is to help all riders both enjoy the support, and compete at highest levels. We are proud of many significant achievements alongside multiple Scottish titles:
Digital Presence
– We have 5000 social media followers across combined club channels, reaching over 50,000 monthly views.
– Digital reach (via reposts): ~10,000 organic reach / month possible with sponsor tagging
– Media mentions in mainstream press + cycling outlets
Community Impact
– 150 youth members plus 500 wider ERC community
– Regular features in local press and specialist cycling publications
– Club newsletter and internal communications channels
Features and Benefits
A range of options are available according to sponsorship package, including but not limited to lead logo on team kit (jersey front/back), exclusive team naming rights, prominent placement in all media/race banners/press, social media features, activation opportunities
Other Partners
OTE Sports Nutrition, SCI Print Limited.
Investment
Sponsorship levels and corresponding support can be flexible to accommodate different budget needs.
Headline Sponsor
£6,000
Lead logo on team kit (jersey front/back), exclusive team naming rights, prominent placement in all media/race banners/press, social media features, activation opportunities
Gold Sponsor
£1,000
Secondary kit branding, mention in communications, web/social media exposure, signage at select events
Silver Sponsor
£500
Logo on sleeve/shorts/smaller kit areas, mention in newsletters and web, local event signage
In-Kind Support
Variable
Equipment, travel, mechanical support, catering – acknowledgement proportional to value
Other Info
Every pound invested goes directly towards developing Scotland’s future cycling champions. ERC operates with transparent accounts via club treasurer structure – detailed reporting available upon request.
Any additional sponsorship funds raised allows the team to increase the roster size and/or increase the support for the team to experience races further afield in the UK.