Edinburgh Charity Fashion Show 2026: Synaesthesia
Edinburgh Charity Fashion Show (ECFS) is Edinburgh’s premier initiative dedicated to celebrating innovative, sustainable fashion, spotlighting emerging local designers. Each year, we host an annual fashion show, for which all proceeds go to support vital charitable causes. Last year, we are proud to have raised over £15,000 for Rock Trust, an incredible organisation tackling youth homelessness in Scotland. This year we are supporting Capability Scotland.
By partnering with ECFS, your brand gains direct access to a highly engaged audience of students, young professionals, and community leaders, a key demographic known for its loyalty to socially conscious brands. We offer a meaningful partnership that aligns your brand with creativity, sustainability, and social impact.
Target Audience
Core Demographic: 70% Women, 30% Men
Age Range: Primarily 18-30
Profile: Young professionals, university students, emerging fashion designers, models, artists, and creatives. Trendsetters, early adopters, and highly active on social media.
Lifestyle: They are highly social, culturally engaged, and have a strong affinity for brands that align with their values of sustainability, creativity, and social responsibility.
Key Dates and Timings
Date: End of March 2026 (tbc by St James Quarter STYLE26)
Estimated for 20th March 2026
Fashion show – 7pm until late
Specific Opportunity Details
Sponsorship has taken many forms in the past, from raffle/goodie bags gifts to full event sponsors. We’re also open to experimenting with new ideas, please do send us a message if this is something you would be interested to discuss.
We offer flexible collaboration models designed to suit your goals:
– Gift and product sponsorship – raffle prize or goodie bag gifts, placing your brand directly into the hands of our VIP, alumni and press attendees
– Retail/on site partnership – secure a spot to showcase or sell your items directly to our audience of over 500 guests at our march show. This is a perfect fit for emerging brands looking to connect with a highly targeted, fashion-forward audience
– Corporate sponsorship
We are proud to have built successful partnerships with renowned names like Jubel, Harvey Nichols, and Jimmy Fairly, a testament to the quality and reach of our event.
In exchange for your support, we provide a comprehensive marketing package to ensure significant return on your investment.
For All Partners:
– Prominent logo placement in our event brochure and on all show advertising.
– Dedicated features and thank-you posts across our social channels, reaching a combined audience of 12,000+ followers.
– Inclusion in our new monthly digital magazine, Palette, offering sustained promotion leading up to the event.
If your products are featured on-site or on the runway, you will also receive:
– High-Quality Photography & Videography: A curated selection of professional-grade assets showcasing your products in action, perfect for your own marketing.
If you become one of our main event sponsors, you will also receive:
– Featured in our major press releases and regular events – (Press events in collaboration with The List)
Our audience and reach:
– Live Event: An average of 500+ attendees (students, designers, press, and industry professionals).
– Instagram page: 300,000+ interactions in the last 30 days.
– Social Engagement: An average of 16,000 views per Instagram story.
– Multi-Platform Presence: 12,000+ followers across all social media.
Features and Benefits
When you partner with ECFS, you receive a comprehensive package designed to maximise your brand’s visibility and connect you directly with our audience. We are committed to this cause through the following benefits:
1. Branding & Advertising
– Prominent logo placement on all event advertising, including digital and print materials.
– Featured branding within the event magazine, which will be sold on the day of the show.
2. Digital & Social Media Promotion
– Dedicated thank-you posts and stories across our Instagram and other social channels.
– Custom Content Opportunities: We can work with you to create bespoke posts, such as product showcases or brand story features, tailored for our audience.
– Inclusion in pre-event promotional campaigns, leveraging our reach of 300,000+ monthly interactions.
3. Print & Editorial Features
– Advertisement in the official Show Magazine & Brochure, distributed, to be sold to 500+ attendees
– Featured advertisement or sponsored content in our monthly digital publication, Palette, providing sustained promotion.
4. Exclusive Hospitality & Access
– If you are a headlining sponsor, free VIP tickets will be available for your team to experience the show firsthand.
– Access to exclusive pre- or post-event receptions to network with designers, models, and press.
5. Direct Product Engagement & Sampling
– Product Sampling: Include your products in our exclusive VIP Goodie Bags, ensuring they are seen and valued by our most engaged guests.
– On-Site Activation: Opportunity to have a branded pop-up or sampling station at the event for direct consumer engagement.
6. High-Value Marketing Assets
– Professional Photography & Videography: If your physical product is featured on-site or on the runway (e.g., accessories, footwear), you will receive a curated selection of high-resolution professional photos and video clips, perfect for your future marketing campaigns.
These benefits can be tailored into tiered packages or combined to create a bespoke partnership that aligns perfectly with your marketing objectives.
Other Partners
St James Quarter Edinburgh
Uplands Roast
The List
Investment
We offer flexible partnership opportunities, with cash investments typically starting from £100.
We welcome and value support in several forms:
– Cash Investment: Directly supports event production and our charitable donation to Capability Scotland.
– Contra/Value-in-Kind (VIK): Provision of services or products that offset our operational costs (e.g., catering, printing, media space).
– Product/Promotional Support: Donation of high-quality items for our VIP goodie bags, raffle prizes, or for use on the runway.
We are keen to create a bespoke package that aligns with your budget and goals. Please let us know your preferred form of support, and we will provide a detailed proposal outlining the specific benefits