Northamptonshire and District Rugby Allliance
The Alliance plays a vital role in promoting and developing rugby across the county, providing opportunities for boys, girls, men, and women to represent Northamptonshire in competitive fixtures. Alongside our representative teams, we also organise and run a range of club competitions and community events, including:
• The Alliance Cup and Lewis Shield (Men’s)
• The Alliance Women’s Cup
• The Oceanic Cup (Under 18s)
• Mini and Junior Festivals hosted at our member clubs throughout the season
Each year, the finals of our major competitions are proudly held at the Northampton Saints’ Cinch Stadium at Franklin’s Gardens, giving players and supporters a memorable experience at one of the country’s leading rugby venues.
To continue providing these valuable opportunities, we are seeking local business partners to assist in funding playing shirts, training equipment, and competition support for our representative and festival programmes. Your sponsorship would directly help sustain and grow community rugby throughout Northamptonshire, ensuring players of all ages can develop their skills and represent the county with pride.
• Company branding on team kits, training wear, and equipment
• Promotion and recognition through our social media channels and matchday communications
• Opportunities to engage with players and supporters at fixtures, festivals, and finals
• Positive local exposure, demonstrating your organisation’s commitment to supporting community sport
Target Audience
Our demographic is
🏉 1. Local and Regional Audience
Location: Northamptonshire and surrounding districts (including towns like Northampton, Daventry, Kettering, Corby, Wellingborough, Towcester, etc.)
Reach: Players, families, and supporters from more than a dozen local clubs across the region.
👨👩👧👦 2. Families and Community Groups
Audience: Parents, children, and volunteers regularly attending matches and festivals.
Events: Mini and junior festivals attract hundreds of families throughout the season.
👦👧 3. Youth Players (Under 6–18)
Participation: Boys’ and girls’ teams representing the grassroots level of the sport.
Engagement: Regular club events, county festivals, and representative matches.
👩🦰👨 4. Adult Players and Rugby Enthusiasts
Audience: Men’s and women’s senior teams competing in the Alliance Cup, Lewis Shield, and Women’s Cup.
Demographics: Ages typically range from 18–40, active lifestyle, community-minded, and loyal to local sport.
🧍♂️🧍♀️ 5. Spectators and Volunteers
Reach: Supporters attending finals at the Northampton Saints’ Cinch Stadium at Franklin’s Gardens — hundreds in attendance, plus online engagement through social media and local press.
Key Dates and Timings
We would be looking for sponsorship for a season, for playing kit and training equipment.
Games for the representative teams are ongoing through the season and the finals of the cup competitions are held in April / May
Specific Opportunity Details
We have 17 clubs within the alliance covering from Buckingham and Milton Keynes to Northampton and Daventry. Every club has social media channels with multiple teams that we can promote through their social media, plus advertisement at our showcase finals at the Northampton Saints ground.
Features and Benefits
1. Brand Visibility
Team Kits & Training Gear: Your logo on playing shirts, warm-up kits, and training equipment worn by boys, girls, men, and women across all representative teams.
Matchday Exposure: Branding on match programs, banners, pitch-side signage, and during competitions such as the Alliance Cup, Lewis Shield, Women’s Cup, and Oceanic Cup.
Event Presence: Exposure at mini and junior festivals hosted across member clubs throughout the season.
2. Community Engagement & Corporate Social Responsibility (CSR)
Demonstrate support for local sport and youth development, fostering goodwill in the community.
Association with a historical and respected organisation (running competitions since 1889).
Opportunity to support diversity and inclusivity in sport by sponsoring boys’, girls’, men’s, and women’s teams.
3. Networking Opportunities
Access to a community of players, families, volunteers, and local businesses.
Invitations to events, award ceremonies, and festivals provide direct engagement with the local community.
4. Marketing and Media Exposure
Features on the Alliance’s website, newsletters, and social media channels (Facebook, Twitter/X, Instagram, LinkedIn).
Mentions in local press, club match reports, and event coverage.
Potential inclusion in photographs, videos, and promotional material that highlight your support.
6. Positive Association & Brand Values
Align your business with teamwork, sportsmanship, community, and health & fitness.
Strengthen your local reputation as a supporter of grassroots sport and youth development.
Generate long-term loyalty from families, players, and local businesses engaged with your brand.
Investment
Sponsor levels vary, but looking for kit and training equipment for all the teams.