Project Genius – New Year’s Eve Bash
Project Genius is an innovative event management company that has quickly established itself as a rising name in the UK’s entertainment scene. Since launching in 2025, we’ve successfully delivered 15+ high-energy events across Bournemouth, Southampton, and Leicester, drawing audiences of 200 to 1,700 people per event.
We specialize in creating diverse cultural experiences—from Bollywood and Afrobeat to Techno, Latin, House, and English mainstream—ensuring our audiences enjoy an eclectic, immersive, and unforgettable night.
Looking ahead, we are expanding across the UK, with our flagship New Year’s Eve festival in London set to attract 4,000–5,000 attendees. This event is not only a celebration but also a major platform for partners who want to connect with a diverse, energetic, and engaged audience.
Why Partner with Us?
🎯 Direct Audience Reach
Access to 4,000–5,000 live attendees at our London New Year’s Eve event.
A diverse demographic of 18+ young professionals, creatives, and trendsetters.
🌟 Unmatched Brand Visibility
Logo placement on event signage, banners, stage backdrops, digital screens, and printed programmes.
Consistent brand integration across social media campaigns, email promotions, and post-event highlights.
🤝 Engagement & Activation
On-site opportunities for branded booths, product sampling, or service demonstrations.
Possibility to integrate products into event activities or giveaways, creating organic brand association.
🎟 Exclusive Hospitality
VIP tickets and exclusive access to lounges and backstage areas.
Perfect for entertaining clients, partners, or running private networking sessions.
📲 Extended Digital Promotion
Inclusion in pre- and post-event digital campaigns (emails, social media, and highlight reels).
Branded content creation (photos and videos) for ongoing marketing use.
📊 Post-Event Reporting
A detailed impact report with data on sponsor visibility, audience engagement, and promotional reach.
Target Audience
Audience Profile
Age Range:
18–45 years old (core audience)
Majority fall into the student and young professional category.
Gender:
Balanced mix of male and female, with a slight male skew (55/45) depending on genre and location.
Demographic & Lifestyle:
Demographic (students, professionals, and young creatives with disposable income).
Highly social and outgoing, with nightlife, live music, and cultural experiences as a priority in their lifestyle.
Tech-savvy, highly active on Instagram, TikTok, and Snapchat.
Trend-driven: into music, festivals, fashion, fitness, and social status experiences.
Interests:
Passionate about music across multiple genres: Bollywood, Techno, House, Afrobeat, Latin.
Enjoy sports, fitness, and lifestyle brands that resonate with their image.
Value premium experiences such as VIP access, exclusivity, and high-energy entertainment.
Psychographics:
Experience-seekers: They see events not just as nights out, but as cultural moments.
Brand-conscious: Open to brands that align with their lifestyle and identity.
Influencers & sharers: Love to document and share experiences online, amplifying sponsor reach.
Key Dates and Timings
31st Dec’2025. 5PM-5AM
Specific Opportunity Details
Upcoming Event
Feel the Beat. Live the Moment – New Year’s Eve 2025
Date: 31st December 2025
Venue: Sway Bar, London WC2B 5BZ
Capacity: 4,000–5,000 attendees expected
■ Audience & Reach
• 15+ successful events in 2025 across Bournemouth, Southampton & Leicester
• Loyal fan base of 18–35 year olds: students, young professionals, creatives
• Social Media: Engaged followers on Instagram, TikTok & Facebook
• Digital Reach: Pre- & post-event campaigns and ticketing platforms
■ Why Partner with Us?
• High-impact visibility to 5,000 live attendees
• Targeted engagement with a trend-driven lifestyle audience
• Opportunities for branded activations, product sampling & VIP experiences
• Extended exposure through digital campaigns and branded content
Features and Benefits
What Sponsors Get
1. Branding & Visibility
Logo placement on all event materials: posters, banners, digital screens, stage backdrops, and programmes.
Online presence on event website, ticketing pages, and across social media campaigns.
Naming rights opportunities (e.g. “Brand X Bollywood Stage” or “Brand X VIP Lounge”).
2. Advertising & Promotion
Featured in pre-event teasers, countdown posts, and email campaigns.
Dedicated social media shoutouts to engaged followers across Instagram, TikTok, and Facebook.
Opportunity for branded content creation (photos and videos for future marketing).
3. Hospitality & Access
VIP tickets for clients, staff, or prize giveaways.
Access to exclusive lounges, hospitality areas, and backstage zones.
Tailored hospitality packages to entertain partners and networks.
4. On-Site Activation
Branded booth or experiential zone at the venue.
Product sampling or service demonstrations to engage guests directly.
Opportunity for exclusive giveaways, competitions, or activations during the event.
5. Extended Reach & Reporting
Post-event exposure through highlight reels, photo albums, and recap videos.
Detailed reporting on audience engagement, social media impressions, and brand visibility.
Continued association with a premium lifestyle brand beyond event day.
In summary: Sponsors don’t just get their logo on a flyer — they get a 360° brand experience: visibility, engagement, hospitality, and measurable ROI.
Investment
Sponsorship Investment
We offer a tiered approach so brands can get involved at a level that matches their marketing objectives and budget:
Title Sponsor – £10,000
Exclusive naming rights (e.g. “Brand X Bollywood Stage”)
Prime logo placement, premium social media presence, backstage + 15 VIP tickets
Branded booth / activation space
Dominant visibility across all channels
Gold Sponsor – £5,000
Prominent branding on stage backdrops, digital screens & website
Dedicated social media mentions
10 VIP tickets
On-site branded booth option
Silver Sponsor – £2,500
Logo on banners, digital screens, and promotional materials
Social media shoutouts
5 VIP tickets
Inclusion in event programme
Types of Support
We are open to a blend of cash, contra (in-kind), or product/promotional support, depending on the brand’s strengths:
Cash Investment: Direct funding to support event production, talent, marketing, and logistics.
Contra (In-kind): Partnerships that provide services, equipment, or expertise (e.g. staging, lighting, transport, catering).
Product & Promotional Support: Opportunities for product sampling, giveaways, or branded activations (e.g. drinks brands, fashion, tech, or lifestyle products).
This flexibility allows sponsors to choose how they want to engage — either through financial investment, supplying valuable services/products, or a hybrid model that delivers mutual benefit.
Other Info
Exclusive 2-for-1 Sponsorship: Bollywood & Techno Nights in London
We’re thrilled to present a unique sponsorship opportunity for two of the biggest New Year’s Eve events in London — Bollywood Night and Techno Night — taking place on 31st December at two separate premium London venues.
Both events will feature celebrity DJs, luxury production, and an electrifying atmosphere. With a combined expected crowd of 2,500+ partygoers, these nights are set to be the ultimate way to welcome 2026.
Exclusive Sponsorship Deal
For a limited time, we’re offering a 2-for-1 sponsorship package:
➡️ Pay for one event and your brand will also be featured at the second event, at no additional cost.
Why Sponsor?
Dual Exposure: Reach audiences across two premium venues in London on the same night.
High Visibility: Branding featured on all promotional materials, digital campaigns, and inside both venues.
Celebrity Factor: Association with world-class DJs and entertainment.
Targeted Reach: Connect with diverse yet complementary audiences — Bollywood lovers and Techno enthusiasts.
Added Value: One sponsorship, double the impact.