Breaking through the Lens – London Film Festival 2025
Breaking Through The Lens (BTTL) is a global non-profit advocating for gender equity in film through vital support at the financing stage
(as featured in Elle, WWD and Variety). Since 2018, we have raised $1M+ for women and LGBTQ+ directors whose work has premiered at top international festivals, earned Academy Award® nominations, and built lasting careers. Our initiative has been supported by iconic voices of the industry including Kristen Stewart, Diane Kruger, and Eva Longoria.
For the first time, we are bringing BTTL to London with an official BFI London Film Festival event and inviting your Brand to join as exclusive Title Sponsor (£20,000) receiving sole step-and-repeat branding, on-stage remarks, a dedicated press release, Getty coverage with VIP Talent, tailored social/video content, and a full KPI report.
Target Audience
Primary: Female-skewing 24–45, ABC1, London-based but international, highly social and culture-led (film, fashion/beauty, arts). Creative professionals, founders, marketers, media/talent reps; premium beauty and luxury buyers.
Secondary: All genders 25–55, ABC1, film/TV executives, agents, financiers, brand partners, philanthropists; high disposable income; into design, tech, travel, philanthropy.
Quick stats (best fit): ~70% women / 25% men / 5% non-binary · Age split: 18–24 (12%), 25–34 (38%), 35–44 (28%), 45–54 (17%), 55+ (5%) · 80–90% ABC1 · Geography: ~60% UK (London-heavy) / 40% US & EU.
Interests & behavior: Independent and awards-season film, red-carpet culture, fashion/beauty, entrepreneurship, purpose-led brands. Heavy Instagram & LinkedIn usage; early adopters who attend premieres, festivals, and high-end brand experiences.
(Proof of reach: Cannes 2025 delivered 1.9B+ media impressions and 34M+ social reach.)
Key Dates and Timings
Key dates: one evening during Oct 15–19, during the prime second weekend of the BFI London Film Festival.
Select Getty images will be delivered in 24 hrs for social and website usage.
Video content will be delivered in 72 hrs for social and website usage.
Specific Opportunity Details
Our most recent marquee event at the Cannes Film Festival 2025 delivered exceptional results: 1.9B+ media impressions and 34M+ social reach with extensive Getty syndication (featured in Elle, WWD, Harper’s Bazaar, Hollywood Reporter, Variety and more). We would bring this exact momentum to our London Film Festival event.
We are thrilled to be working with legendary scene-maker Fran Cutler whose circle includes Kate Moss, Naomi Campbell, Rita Ora, and Samantha Morton among many other A-listers.
With Fran curating the room and the BFI’s official support, this event will attract a very High Profile guestlist and global media, As our exclusive Title Sponsorship, we will architect the entire experience around your brand, from sole step-and-repeat visibility to VIP touchpoints, a tailored PR plan, and purposeful content capture.
Features and Benefits
What a sponsor receives (overview):
Branding & Visibility: Exclusive logo placement across the event (step-and-repeat/media wall, stage screen, invites, on-site signage), branded welcome board, and inclusion in all guest communications.
Media & Advertising: Named in a dedicated press release and media alerts; Getty photographer on site with wire-syndicated images; tagged mentions across BTTL’s socials with approved handles/hashtags.
Hospitality & Access: Allocation of VIP + guestlist tickets, priority red-carpet entry, reserved area/hosted table, on-stage remarks opportunity, and access to the post-event mingle for talent/press introductions.
Promotional Opportunities: Curated product integration (e.g, product sampling or trial offers where relevant), branded photo moments, and inclusion in guest gifting.
Sampling & Gifting: Product placement at check-in or VIP area, gifting bags for talent/press, and optional discrete seeding to A-list attendees (handled by our team).
Content & Social Assets: Fast-turn photo selects (24h) and short-form video/reels (72h) for sponsor channels, plus usage rights to approved imagery.
Measurement & Reporting: Post-event KPI report covering press reach/quality, social performance, image placements, and guest attendance.
Title Sponsorship adds: sole step-and-repeat branding (Sponsor × BTTL only), top billing in all materials, and deeper storytelling across PR and content.
Other Partners
No other brands. This would be an Exclusive Sponsorship deal if coming in for the full £20k.
Investment
£20,000 for the Title Sponsorship as a cash investment.
We can also accommodate additional product/promotional support in addition to the cash sponsorship, if helpful.
Other Info
Urgency: LFF is imminent; to secure venue and VIP diaries we’ll need a swift yes. Please reach out to coordinate a call and discuss next steps.
Exclusivity: Title Sponsor is the only brand on the media wall (Sponsor × BTTL only) and receives stage remarks + top billing across assets.
Proven reach: Cannes 2025 delivered 1.9B+ media impressions and 34M+ social reach; we’ll replicate the model in London.
Integration options: Discreet product seeding/gifting and on-site touchpoints subject to approval and venue rules.
THANK YOU!