Lily-May Watkins – GB4 Racing
I am a 18-year-old racing driver competing in the GB4 Championship with KMR Sport. Born in Barnet and raised in Hatfield, I am one of the few female drivers in the series and is passionate about inspiring young women in motorsport, engineering, and STEM. I am entering my second season in GB4 and is seeking sponsorship for my 2026 campaign..
We are seeking sponsorship partners to support Lily-May’s 2026 GB4 season. Opportunities include branding on her race car and race suit, social media collaborations, and exclusive race weekend visits to meet Lily-May, explore behind the scenes, and watch the races live. We offer flexible packages tailored to your brand’s goals.
Target Audience
My racing journey in the GB4 Championship appeals to a dynamic and growing audience of motorsport fans, particularly those aged 16–35. The demographic is a mix of male and female followers, with a strong interest in performance, engineering, and competitive sport. Many of my fans are students, young professionals, and families who follow grassroots motorsport and support emerging talent.
Socially active and digitally engaged, my audience connects through platforms like Instagram, and TikTok, where behind-the-scenes content, race updates, and personal insights drive high engagement. The fan base includes a rising number of young women inspired by my presence in a male-dominated sport, as well as STEM enthusiasts who see motorsport as a gateway to innovation and technology.
Demographic profile:
• Age: 16–35
• Gender: Mixed, with growing female interest
• Interests: Motorsport, STEM, fitness, youth empowerment
• Social class: ABC1 (students, professionals, tech-savvy followers)
• Platforms: Instagram, TikTok, , GB4 livestreams and media
Sponsors will benefit from visibility among a forward-thinking, aspirational audience that values authenticity, ambition, and progress.
Key Dates and Timings
The sponsorship is required for the 2026 GB4 Championship season, which typically runs from March to October, with race weekends held at major UK circuits including Silverstone, Brands Hatch, and Donnington Park.
I am currently seeking sponsors to come on board from late 2025 onward, allowing time for branding integration, promotional planning, and pre-season content.
Sponsorship duration can be tailored to suit the partner’s goals, but most packages run for the full race season (approximately 8 months), with options for extended collaboration into off-season media, STEM outreach, and community engagement.
Specific Opportunity Details
I’m currently preparing for my second season in the GB4 Championship, racing with KMR Sport across iconic UK circuits like Silverstone, Brands Hatch, and Donington Park. This is a national-level single-seater series designed to launch future professional drivers—and I’m proud to be one of the few female competitors on the grid.
Features and Benefits
Branding on race car and race suit
Social media content and shoutouts
Behind-the-scenes access at race weekends
Local and national media exposure
STEM outreach and community engagement
Social Media Links
Other Partners
none at present
Investment
For the 2026 GB4 Championship season, I’m seeking a combination of cash investment and promotional support to help cover race entry fees, travel, equipment, and media production.
Cash sponsorship packages range from £1,000 to £50,000, depending on the level of branding, exposure, and engagement a partner is looking for.
I also welcome contra or product-based support—such as racewear, fitness gear, media services, or promotional collaborations—that align with my brand and racing needs.
All sponsorships are tailored to suit the partner’s goals, whether it’s visibility, community impact, or content creation. I’m open to discussing flexible arrangements that deliver value on both sides.
Other Info
In addition to competing in the GB4 Championship, I’m actively building my presence as a role model for young women in motorsport and STEM. I regularly engage with fans through social media and am planning school visits and community outreach in Hertfordshire to inspire the next generation.
I’m also working closely with my team, KMR Sport, to produce behind-the-scenes content that gives sponsors authentic visibility and storytelling opportunities. This isn’t just a sticker-on-a-car sponsorship—it’s a chance to be part of a journey that’s breaking barriers and building momentum.
As a Hatfield-based athlete with national exposure, I offer a unique blend of local pride and high-performance ambition. Sponsors will be joining a story that’s gaining traction both on and off the track.