Soho Spirits Festival
With many businesses in Soho facing challenging times, we’ve launched the Soho Spirits Festival — a unique event for Soho, by Soho — taking place from 4th to 6th September 2024, designed to reignite footfall, boost brand awareness, and support the local hospitality community.
Soho benefits from incredible footfall, attracting diverse visitors daily, and our marketing partner’s reach extends to over 7 million people, ensuring widespread exposure for all involved.
As part of the festival, we’re hosting a panel discussion on Diversity & Inclusion in Hospitality, focusing on inclusion and other key topics around surviving the downturn in both the on-trade and off-trade sectors. We’re eager to collaborate with experts or representatives from like-minded organizations who could contribute to this vital conversation.
We also have sponsorship opportunities starting at an entry level of £500, offering excellent visibility and engagement within Soho’s vibrant business scene.
This is a fantastic chance to align your brand with Soho’s revival and demonstrate commitment to meaningful industry change.
If you’re interested in learning more about how you can get involved, I’d love to connect and discuss the possibilities.
Target Audience
The Soho Spirits Festival naturally aligns with companies committed to investing in one of London’s most iconic, vibrant, and historically rich business districts. It offers a unique opportunity to support the regeneration and growth of Soho’s diverse hospitality and retail community—an area renowned globally for its culture, creativity, and nightlife.
The festival attracts a high turnout of key players from both the on-trade and off-trade sectors, including bar and restaurant owners, industry professionals, brand ambassadors, and influential buyers. Alongside trade guests, the event draws a wide public audience aged 21-45, evenly split between male and female attendees, all passionate about spirits, mixology, and experiencing Soho’s dynamic atmosphere.
This makes the festival a perfect platform for brands and businesses looking to engage with an active, informed, and diverse demographic while championing diversity, inclusion, and equal opportunities within the hospitality industry.
Key Dates and Timings
The Soho Spirits Festival runs from 4th to 6th September 2025
Specific Opportunity Details
Partnering with the Soho Spirits Festival offers a unique opportunity to align your brand with one of London’s most vibrant and culturally rich business communities. As a festival by Soho, for Soho, it’s designed to celebrate and support local businesses while driving meaningful footfall and engagement.
Our combined marketing reach exceeds 7 million people through digital campaigns, press, influencers, and industry networks — guaranteeing your brand visibility to a vast and relevant audience.
Sponsors benefit from:
Extensive Brand Exposure: Your logo and messaging featured across all festival materials, including tote bags, wristbands, launch and closing parties, and digital promotions.
Direct Consumer Engagement: Opportunities to showcase products through tastings, activations, and bespoke experiences at multiple venues in Soho.
Industry Networking: Connect with top-tier hospitality professionals, buyers, influencers, and media attending the festival.
Supporting Diversity & Inclusion: Show your commitment to progressive values by backing a festival that champions equal opportunities within the hospitality and drinks industries.
Positive Community Impact: Help regenerate Soho’s hospitality scene and build lasting relationships with venues and consumers alike.
Becoming a sponsor means joining a movement that is not only about great spirits but about revitalising Soho’s unique business and cultural landscape — an investment in both brand growth and community.
Features and Benefits
What You Get:
Unlimited VIP festival wristbands granting full access to all events, activations, and parties
200 branded tote bags distributed to VIP guests, including your promotional materials or branded items
Logo prominently featured on all festival marketing materials (print and digital) including website, email newsletters, and press releases
VIP invites to both opening and closing parties with priority access
Recognition during the opening and closing parties (verbal and visual)
Social media spotlight post dedicated to your brand across all festival channels
Opportunity for branded signage at key festival locations and events
Ability to run bespoke activations or experiences across multiple venues
Opportunity for your representative to speak at a panel or event
Inclusion of branded promotional material in festival tote bags (distributed to first 200 VIP guests)
This sponsorship package offers high visibility and engagement with Soho’s vibrant community during the festival.
Other Partners
Key brands actively involved include Crystal Head Vodka, Glenfarclas, Café Solo, Still Gin by Snoop Dogg and Dr. Dre, and many more — alongside iconic Soho venues. These partners will be at the forefront of social engagement, sharing stories and experiences that resonate with audiences both on and offline.
Investment
Soho Spirits Festival Sponsorship Package – £1,000
Other Info
The Soho Spirits Festival offers an exceptional platform to be part of insightful panel discussions focusing on critical topics such as diversity and inclusion, building successful brands, and navigating the current economic climate in hospitality.
This is a fantastic opportunity for sponsors to align their brand with meaningful conversations that resonate with their values and passions. Participating in these talks positions your brand as a thought leader committed to driving positive change within the industry.
Beyond the panels, there are exclusive opportunities to showcase your products through tastings, masterclasses, and bespoke activations — creating memorable experiences for both consumers and trade professionals.
By supporting the festival’s educational programme, you not only amplify your brand visibility but also contribute to the growth and empowerment of the Soho hospitality community.