Cannons Wood FC
Cannons Wood FC is a dynamic, rapidly growing non-league football club based in Aveley, London with a bold mission: to combine elite football development with measurable community impact. Originally founded as DTFC and rebranded in 2022, we now compete at Step 6 in the National League System and have become a data-driven, youth-focused club with deep ties to our local community.
For brands like Red Bull or Lime Bike, Cannons Wood FC represents a high-engagement, high-ROI sponsorship opportunity. We offer access to an 18–34-year-old male-dominated demographic (82% of audience), across fast-growing platforms like YouTube, TikTok, and Twitter, with a combined 52 million impressions and over 624 million in reach in the last 12 months.
We deliver exceptional value through one of the lowest CPMs in sport sponsorship, ranging from just £0.50 to £25 per 1,000 impressions, compared to £100s per thousand via traditional media. This is due to our organic social traction, loyal online fanbase, and viral match content (25K+ online views per game, over 35 YouTube videos/season).
What you get:
– Brand integration across matchday kits, social content, and stadium assets
– Monthly custom campaigns (e.g. viral TikTok challenges, social activations)
– Exposure through our fast-paced, attacking football and emotionally resonant storytelling
– Co-branding opportunities in our community outreach, youth academy, and women’s teams: all designed to reflect progressive, energetic, and socially-conscious brand values.
Cannons Wood FC is more than a football club , we’re a media property, a community platform, and a cultural movement. As a sponsor, you’ll not only see return on impressions, but genuine engagement and brand affinity built on shared values of energy, innovation, and social impact.
Target Audience
Cannons Wood FC appeals to a digitally native, football-obsessed audience, primarily:
– Male, aged 18–34 (82%)
– Highly active on YouTube, TikTok, Twitter/X, and Instagram
– Urban, multicultural, and community-conscious
– Followers of grassroots football, youth development, and fast-paced content
– ABC1 demographic, with strong interest in sport, music, fashion, and online culture
– Socially aware, engaged with themes like mental health, gender inclusion, and community uplift
Our online fans are not just viewers, they’re engaged participants. They watch our games (25K+ views per match), comment on content, follow player stories, and support our mission to grow football access across East London.
Offline, our fanbase includes:
– Local families and young people in Barking & Dagenham
– Students and young professionals who identify with our underdog story
– A growing number of female football fans, especially as we launch our Women’s & Girls teams in 2025/26
Whether online or in the stands, our supporters care deeply about the club’s progress and its impact. That emotional connection translates into brand loyalty and authentic engagement for any sponsor we bring on board.
Key Dates and Timings
Cannons Wood FC is seeking sponsorship ahead of the 2025/26 football season, which officially kicked off in July 2025 and runs through to May 2026.
We are actively securing partners now to align branding with:
– The launch of our Youth Academy (U9–U18) in September 2025
– The rollout of our Girls & Women’s Football Programme starting January 2026
– Key digital content drops, matchdays, and kit production deadlines over summer 2025
Sponsorships are typically structured on a 12-month basis, covering the full season (with options to extend over multiple years). This allows partners to maximise ROI through consistent exposure via:
– Matchday kits (home & away)
– Stadium and training visibility
– Tailored social media campaigns
– Community and school-based activations
Early confirmation by Autumn 2025 ensures inclusion in all pre-season media content, kit launches, and school engagement programmes.
We’re open to multi-year partnerships for brands looking to grow alongside our club’s long-term development and community impact goals.
Specific Opportunity Details
Cannons Wood FC is currently offering front-of-shirt sponsorship, training kit branding, stadium advertising, and custom digital campaigns for the 2025/26 season, based at Aveley Stadium, East London, which also hosts clubs like Hashtag United and Aveley FC. These opportunities put your brand at the centre of a fast-growing club playing in the National League System, with reach far beyond traditional local teams.
Our fan base is digital-first, loyal, and highly engaged:
– 52 million impressions over the last 12 months
– 624 million in cumulative reach
– 33.2K total followers across YouTube (12.7K), Twitter (10.8K), TikTok (3.7K), and Instagram (6K)
– 25,000+ online views per match
– Audience demographic: 82% aged 18–34, 96% male, ideal for lifestyle, sport, energy, and urban mobility brands
Our content strategy blends high-intensity football clips with off-pitch storytelling, community features, and player development journeys. This creates authentic brand moments that go beyond the pitch, resulting in stronger impressions and emotional resonance compared to standard ads.
Why get involved now:
– Sponsorship CPMs with Cannons Wood FC start as low as £0.50, offering unmatched value versus digital ads or influencer campaigns
– Exclusive access to a London-based youth and grassroots audience that’s growing rapidly through our academy and new women’s programme
– Be seen as a champion of community sport, social mobility, and mental health, with visible ROI and measurable social good
These are not passive sponsorships: they are collaborative campaigns where your brand is embedded into content, kits, and causes that matter.
Let’s build something meaningful together.
Features and Benefits
As a sponsor of Cannons Wood FC, you’ll receive a high-impact, high-visibility package designed to deliver strong brand exposure, community association, and measurable marketing ROI. Packages are flexible and can be tailored to fit specific brand goals, with benefits including:
Branding & Advertising:
– Front-of-shirt branding on home and away kits (Principal Sponsor tier)
– Training kit sponsorship – worn during warmups, media appearances, and community events
– Pitchside advertising boards at Aveley Stadium, shared with teams like Hashtag United
– Logo placement on all club digital assets, media backdrops, matchday programmes, and website
– Custom content campaigns on our social media platforms (e.g. branded TikTok/YouTube videos, Instagram takeovers)
Matchday & Hospitality:
– VIP hospitality tickets to home games (2–8 depending on tier)
– Director’s box and lounge access for select matches
– Private sponsor day with the team — ideal for content, photoshoots or internal brand activations
Digital Promotions:
– Bespoke monthly social media campaigns
– Inclusion in club videos, stories, reels, and branded posts: across YouTube, TikTok, Twitter, and Instagram
– Feature articles and shoutouts on the official club website
Product Placement & Sampling:
– On-site product sampling at matches or community events
– Inclusion in giveaways, competitions, and influencer-style content involving players and fans
– Branded merchandise collaborations or team-branded co-promotions (on request)
CSR & Community Engagement:
– Co-branding on grassroots programmes (Youth Academy, Women’s Football, Mental Health Workshops)
– Opportunities to appear in press releases, local media, and impact reports sent to schools and councils
– Alignment with a club creating real social change in East London
From brand awareness to emotional engagement and community goodwill, our sponsorships go far beyond logos. We offer a collaborative platform to tell your story, grow your audience, and leave a lasting impact.
Other Partners
Cannons Wood FC is proud to be partnered with a diverse group of sponsors who share our ambition, community values, and digital-first approach. Our current commercial partners include:
– Alanya Turkish Fusion : a stylish East London-based restaurant brand blending modern dining with cultural authenticity
– Kit On Demand: a leading custom sportswear manufacturer supporting our matchday and training kit needs
– MX Estates: a premium property and real estate firm serving clients across London and Essex
– Haks & Co: a cutting-edge creative agency specialising in branding, digital media, and content production
– Muscleworks Gym: one of London’s most recognised gym brands, focused on strength, fitness, and athletic performance
These partners reflect our growing reputation as a club that’s serious about performance, visibility, and professionalism – both on and off the pitch.
We also work to ensure category exclusivity, so that no sponsor is competing directly with another in the same space. This protects brand impact and allows us to build deeper, more meaningful partnerships that go beyond logo placement.
Sponsors joining us now will be part of a forward-thinking club aligned with respected, high-quality local and regional businesses, creating positive brand association and authentic engagement.
Investment
We are currently seeking sponsorship packages ranging from £2,500 to £25,000, depending on the level of visibility and activation involved. Our primary need is cash investment to support key initiatives for the 2025/26 season, including:
– Launching our Youth Academy (U9–U18)
– Expanding our new Women’s & Girls Football Programme
– Funding coaching, facilities, mental health support, and digital content creation
That said, we are also open to contra or product-based partnerships, particularly in areas such as:
– Fitness, recovery, and nutrition products
– Digital tools, creative services, or sports tech
– Promotional giveaways or event activations
Our top-tier “Principal Sponsor” package (front-of-shirt and lead media partner) is available from £20,000+, while bronze and silver-level sponsorships (website branding, social media posts, pitch boards) begin at £2,500.
We’re flexible and happy to tailor packages that balance cash and in-kind support, especially if there’s strong brand alignment and shared audience appeal.
Other Info
Cannons Wood FC is not just a football club, we’re a fast-growing media platform, a community engine, and a brand storytelling partner.
A few key points to consider:
– Exceptional ROI: our sponsorship packages deliver up to 6x the value per £ spent compared to traditional advertising, with CPMs as low as £0.50.
– Content-Driven Exposure: with 25K+ average online views per game and over 35 YouTube uploads per season, we offer consistent, organic brand placement across high-performing content.
– Real Community Impact : your support will directly fund initiatives that reduce youth crime, increase access to sport for girls, and support mental health in East London.
– Momentum & Ambition : we’ve gone from YouTube docuseries to Step 6 in the National League system in just a few years, and we’re now building youth and women’s teams to serve over 200 local participants by 2026.
– Early Access = Maximum Exposure : sponsors coming on board now will be part of kit launches, new team announcements, and early-season viral content.
If you’re looking for authentic connection, digital reach, and meaningful brand alignment, Cannons Wood FC is the right partner at the right time.