Where Friends Grow
Where Friends Grow is a UK-wide, youth-led movement designed to reconnect people in their 20s and 30s with nature, each other, and climate-positive action. Through joyful, low-cost, and creative monthly events — like wild swimming meetups, pot-painting with wildflowers, and seasonal foraging walks — we’re reimagining what environmental action looks and feels like for a new generation.
We hope to run over 192 events a year in 8+ UK locations, reaching up to 9000 young adults annually. Each gathering is a small but powerful act of cultural repair: rebuilding relationships with land, community, and the capacity to shape a hopeful, sustainable future.
Why Partner With Us?
Reach a New Generation of Changemakers
Our participants are socially-conscious, urban-based young adults who are seeking brands that align with their values. Sponsorship gives you direct visibility with thousands of engaged, purpose-driven individuals across the UK.
Align with Deep Impact
We deliver real social and environmental change — from reducing loneliness and improving mental health to sparking local climate action. Your support helps scale this impact nationally and demonstrates a genuine commitment to ESG goals.
Authentic Brand Integration
As a sponsor, your brand will be thoughtfully integrated into events and communications — from co-branded activity kits and signage to digital shout-outs and storytelling. We focus on authentic, values-aligned collaboration, not just logo placement.
National Footprint with Local Roots
With events in 8 regional hubs (and growing), your brand gets the benefit of national exposure with local activation — making your impact visible in real communities.
Flexible Sponsorship Packages
We offer tailored partnership opportunities to fit your CSR, marketing, or community engagement goals — including:
Event series sponsorships (e.g. “Spring Gatherings”)
Co-created branded activities
Content collaborations and case studies
Staff volunteering or team-building integrations
Long-term strategic partnership
Your Support in Action
Your sponsorship will help:
Train and support our regional youth facilitators
Provide accessible materials for community events
Expand to underserved areas across the UK
Create inclusive, welcoming experiences for all participants
Together, we can grow a generation of more connected, climate-literate, and community-rooted young people — and your brand can be part of every moment.
Target Audience
Where Friends Grow is open to all genders, but our events primarily attract women in their late 20s to early 30s.
Our audience is:
Aged 25–35, predominantly urban-based
Socially conscious, creative, and community-minded
Interested in nature, wellbeing, sustainability, and low-pressure social connection
Often working in education, the arts, care, tech, or charity sectors
Looking for meaningful ways to connect — with themselves, others, and the environment
Key Dates and Timings
Each location runs monthly events, and there are several sponsorship options available. You can sponsor all locations for a full month (this would need to be confirmed by January), sponsor a single month of the entire programme, or choose to sponsor one location for a month. The level of outreach and visibility will depend on the sponsorship package selected.
Specific Opportunity Details
We’re looking for sponsors to support Where Friends Grow — a UK-wide, youth-led project helping people in their 20s and 30s reconnect with nature, community, and climate-positive action through simple, joyful events.
What’s the opportunity?
In 2025, we’re delivering:
192 in-person events per year
2 events per month in each of our 8 cities:
London, Manchester, Edinburgh, York, Preston, Sheffield, Coventry, and one new city launching soon
Each event welcomes around 30 participants
Sponsorship opportunities include:
Seasonal or regional event sponsorship
Branded activity kits (e.g. wildflower seed packs, nature journals)
Co-branded content and storytelling features
Visibility across our digital platforms and at in-person events
Audience & Reach
Young adults aged 23–38, urban-based, socially and environmentally engaged
Instagram: ~6,200 followers (high engagement)
Email list: 3,800+ subscribers (52% open rate)
Website traffic: 3,000–5,000 monthly visits
Strong peer-to-peer growth and repeat attendance
Why get involved?
Partnering with Where Friends Grow means:
Reaching a values-led, hard-to-reach demographic
Supporting tangible, local climate and community action
Demonstrating real commitment to sustainability and youth wellbeing
Being part of a growing national network making nature social, simple, and accessible
Features and Benefits
Sponsoring Where Friends Grow offers meaningful brand alignment with a values-led, socially engaged audience — along with practical, creative promotional opportunities. Depending on the sponsorship level, partners will receive:
🔹 Brand Visibility
Logo placement on event materials, signage, and digital assets
Mentions and tags in event promotion across Instagram, newsletter, and website
Co-branded assets (e.g. nature kits, wildflower seed packets, journals)
🔹 Promotional Opportunities
Opportunity to include branded products or samples at events
Inclusion in pre- and post-event communications to participants
Feature spotlights or stories about your support in our digital content
🔹 Event Access
Invitations to attend sponsored events or seasonal gatherings
Opportunities for team engagement or employee volunteering
First access to collaborative campaign opportunities or pilot projects
🔹 Reporting & Impact
Summary report on event reach and participant feedback
Photos, quotes, and impact metrics you can share internally or externally
We aim for genuine, values-aligned partnerships — where your brand isn’t just visible, but meaningfully connected to the joy, connection, and climate action we’re creating.
Other Partners
This is a new initiative so we do not currently have any other brands on board.
Investment
We are currently offering the following sponsorship packages for Where Friends Grow in 2025. Each option is designed to provide strong visibility, meaningful brand alignment, and direct community impact.
Tier 1: Single Location – One Month
Sponsor one regional event series for a month
Approx. 75 participants reached
£460.49
Great for local visibility or trial partnerships
Tier 2: London – One Month
Sponsor one month of events in our highest-attendance location
Approx. 225 participants reached
£1,411.47
Ideal for brands seeking high-impact urban engagement
Tier 3: Single Location – Full Year
Sponsor a full year of monthly events in one city
Approx. 900 participants reached across 12 events
£10,585.92
Strong local presence with sustained engagement
Tier 4: National Programme – All Locations
Headline sponsor across all 8 cities and 192 events
Up to 9,000 participants reached annually
£86,487.36
Maximum brand exposure and deep national impact