England Short Mat Bowls Team
Partnering with the national squad means investing in talent, respect, and earned success.
Sponsors play a vital role in helping us elevate standards while receiving valuable exposure and engagement in return.
What Is Short Mat Bowls?
Short Mat Bowls is an indoor sport. Designed for smaller spaces like village halls and leisure centres, offers year-round accessibility for all ages and abilities, including wheelchair users. Simply it is a sport for all
It’s not just a sport — it’s a community of over 1,000 clubs nationwide, connecting recreational bowlers with competitive athletes in leagues, national championships, international fixtures, British Isles Championships & World Championships
The England Short Mat Bowls Team is built on:
Foster: Developing the sport by cultivating growth in skills, relationships, and character.
Promote: Actively raising awareness and expanding the sport’s reach.
Encourage: Inspiring confidence and motivation in all players through positive engagement.
Squad Values
Within the squad environment, the focus is on:
Drive: Pursuing high performance through dedication and work ethic.
Squad Spirit: Building unity and shared ambition within the team.
Fair Play: Upholding respect, rules, and sportsmanship.
Professionalism: Creating a supportive, coached, and competition-ready environment that elevates players and the sport’s reputation.
Target Audience
Age Range: Predominantly 40+, but increasingly diverse due to youth programs and inclusive club initiatives.
Demographics:
Mixed gender representation
Primarily ABC1 socioeconomic group (middle to upper income)
Community-oriented individuals with recreational and competitive interest
Accessibility: Inclusive of all abilities — wheelchair users and mobility-limited individuals are active participants
Engagement Environment
Local club culture across 1,000+ venues, including village halls and leisure centres
Spectators tend to be family, friends, and club members — creating a grassroots community with national reach
Key Dates and Timings
Events all year round ranging from
Inter County Championships
National Championships
British Isles Championships
World Championships
Specific Opportunity Details
The English Short Mat Bowls Association has over 18,000 members
Social media presence is on Facebook and we have a website
Brand Visibility – Logo placement on team kit, promotional material & recognition on website
Potential cross-promotions with other sponsor partners
Public Recognition – Recognition on Website, Social media features and Public announcements
Networking Opportunities – Connection with players, management, and the wider bowls community
Event Presence – Verbal acknowledgements at official functions
Naming Rights – Sponsor a squad trial or player achievement award
Emotional & Social Appeal
Emphasises camaraderie, professionalism, and respect
Engages fans who value heritage, discipline, and fairness
Appeals to sponsors looking for ethical alignment and genuine community impact
Features and Benefits
Brand Visibility – Logo placement on team kit, promotional material & recognition on website
Potential cross-promotions with other sponsor partners
Public Recognition – Recognition on Website, Social media features and Public announcements
Networking Opportunities – Connection with players, management, and the wider bowls community
Event Presence – Verbal acknowledgements at official functions
Naming Rights – Sponsor a squad trial or player achievement award
Investment
Bronze – Up to £500 – Website recognition & One thank-you mention on social media
Silver – £501–£1000 – Website recognition & Three social media shoutouts per season
Gold – £1,001 -£2,000 – Advertising at all England squad weekends, Advertising on bowls equipment. Advertising in programs at major events. Website recognition. Social media shoutouts quarterly
Platinum – £2,000 – Logo on team kit, bowls stickers or bowls cloths, Advertising at England squad weekends & hosted major events, Advertising in programs at major events, Naming rights to trials or awards, Website recognition, Feature in all social media posts & Verbal recognition at major events
Other Info
Dear Prospective Sponsor,
Be part of Something Great
I hope this message finds you well. I’m reaching out to explore a potential sponsorship opportunity with the England Short Mat Bowls Squad.
Partner with National Excellence
As England Manager, I invite you to partner with a squad defined by dedication, growth, and sportsmanship. Your partnership would help us continue to elevate standards within the sport and invest in the development of promising talent at national and international levels.
What Is Short Mat Bowls?
Short Mat Bowls is an indoor sport. Designed for smaller spaces like village halls and leisure centres, offers year-round accessibility for all ages and abilities, including wheelchair users. Simply it is a sport for all
It’s not just a sport — it’s a community of over 1,000 clubs nationwide, connecting recreational bowlers with competitive athletes in leagues, national championships, international fixtures, British Isles Championships & World Championships. More information at The English Short Mat Bowling Association
Why Sponsor Us?
Brand Visibility across digital platforms and social media
Promotion & Recognition
Naming Rights for awards
And more…