Golf’s Greatest Holes
Golf’s Greatest Holes is a premium golf travel series that brings viewers closer to the world’s most iconic and dramatic golf courses, through the eyes of golfing legends. In each episode, we explore the character, challenge, and beauty of these courses — told through stunning cinematography and authentic storytelling.
Season 3 features Paul McGinley, Ryder Cup-winning captain and Sky Sports analyst, alongside series regular Chris Hollins (BBC, Strictly Come Dancing, The One Show). Together, they take viewers on unforgettable golfing adventures across the globe.
Aired on Sky Sports (UK and Ireland) and NBC (USA and Canada)
Distributed to 45+ international broadcasters, from Europe to Asia-Pacific
Backed by a loyal and engaged viewership of golf fans and affluent travellers
Why Partner With Us?
By sponsoring Golf’s Greatest Holes, your brand gains:
Global visibility through top-tier broadcast partners
Product integration with world-class courses, equipment, travel, and lifestyle elements
Social media activation, custom content, and exclusive behind-the-scenes access
Brand association with elite golfers and premium destinations
Hospitality opportunities at filmed locations for clients or partners
Target Audience
Golf’s Greatest Holes appeals to an upscale, passionate, and highly engaged audience of golf fans and travel enthusiasts.
Our core demographic is men and women aged 35–65, predominantly ABC1 professionals with a strong interest in golf, premium travel, and lifestyle experiences. Many are active golfers, club members, or aspirational fans who enjoy exploring the world’s best courses from the comfort of their home.
They are highly loyal to brands they trust, value quality storytelling, and are receptive to premium products in categories such as golf equipment, apparel, automotive, luxury travel, financial services, health, and wellness. This is a well-travelled, affluent audience that engages with content across broadcast, streaming platforms, and social media — making them ideal for high-impact sponsorship.
Key Dates and Timings
Season 4 of Golf’s Greatest Holes is more than just a one-off event — it’s a long-running television series with global reach and lasting impact. Once broadcast begins, each season typically airs across major networks for several months and is then repeated throughout the year on both linear TV and digital platforms. This means your brand doesn’t just get exposure during a single week or event, but instead benefits from extended visibility over many months.
The show remains available on-demand and in syndication across over 45 international broadcasters, giving sponsors ongoing exposure to a premium, golf-loving audience worldwide. This long tail of visibility makes Golf’s Greatest Holes a highly effective platform for building brand recognition, trust, and long-term engagement — far beyond what traditional event sponsorship can offer.
Specific Opportunity Details
Broadcast Reach:
Aired across >45 broadcasters globally, with coverage in 180+ countries .
Previous seasons reached 1 billion non‑unique households in 189 countries and 50 million digital viewers
Why Partner?
Global brand exposure across major sports networks (Sky, NBC, SuperSport Africa, Fox Sports Australia, Bloomberg, CNBC, Peacock, etc.)
Premium audience alignment—affluent, engaged viewers who value quality and travel.
Strong digital community—50M+ online engagements per season with high social media resonance.
Proven ROI for partners—brands like Motocaddy reported tangible sales uplift tied to their integration
Available Sponsor Assets:
On-screen product placement—equipment, apparel, venues highlight.
Co-branded short-form digital media: promos, behind‑the‑scenes clips, social campaigns.
Hospitality activations on‑location at Royal Portrush or affiliated events.
Branded integration in broadcast promos, intros, end credits, and linear ads.
Features and Benefits
As a sponsor of Golf’s Greatest Holes: Season 4, you’ll receive a comprehensive package designed to deliver high-value brand exposure, audience engagement, and tangible promotional impact across multiple platforms.
Your sponsorship package can include:
On-screen branding, with your logo featured in opening and closing credits, in-program graphics, and lower-thirds throughout the series.
Product integration, where your brand’s products (e.g. golf gear, travel essentials, apparel, vehicles) can be naturally featured in the show, used by the hosts or placed at key filming locations.
Commercial advertising slots during broadcast on partner networks, or in pre-roll and mid-roll slots for digital distribution.
Social media exposure, including co-branded promotional content, competitions, giveaways, and shoutouts to our international audience.
Website promotion, with your brand listed as an official sponsor on the Golf’s Greatest Holes website, including backlinks, logos, and editorial features.
Hospitality opportunities, including VIP access and ticket packages to golf events or filming locations, offering exclusive experiences for clients or staff.
Product sampling or giveaways, allowing your brand to engage directly with fans through curated partner promotions or campaign tie-ins.
Every sponsorship can be tailored to your goals — whether you’re looking to build brand recognition, reach new audiences, or create premium content that connects emotionally with passionate golf fans.
Other Partners
Firstly, Motocaddy stands out as our headline sponsor. They’ve renewed their support for Season 4 after three successful series, featuring their latest electric trolleys like the M5 GPS and M1 alongside Paul McGinley and Chris Hollins during filming at Royal Portrush. This partnership brings real-world product visibility across 180+ countries and resonates strongly with golf audiences.
We also work closely with Aston Martin Belfast, injecting a luxury travel and lifestyle dimension that aligns beautifully with our affluent and discerning viewer base. Meanwhile, Discover Northern Ireland highlights the stunning backdrop of our filming venues.
We work closely with Sky Sports (UK and Ireland) and NBC Sports (USA and Canada), two of the most recognisable and influential sports broadcasters in the world. These partnerships ensure the series is seen by a premium audience of golf fans across both traditional TV and digital platforms, including Peacock in the US and NOW TV in the UK.
Our content is also distributed through SuperSport (Africa), Fox Sports (Australia), CNBC, Bloomberg, and a growing number of partners in Europe, Asia, and the Middle East — reaching over 180 countries and over 1 billion non-unique households worldwide.
We’re also in ongoing dialogue with platforms like GolfPass, GolfTV, and inflight entertainment providers, expanding our digital footprint and ensuring continuous, long-tail exposure for our partners.
Investment
For Season 4 of Golf’s Greatest Holes, we are seeking a mix of cash investment, contra, and product/promotional support, depending on the partnership tier and brand fit.
We offer flexible sponsorship packages starting from £15,000 for entry-level branding and digital promotion, up to £100,000+ for full integration including on-screen branding, product placement, digital content campaigns, and hospitality access.
We’re also open to contra deals and in-kind contributions, especially where there’s a strong synergy — for example, luxury travel, vehicles, golf apparel and equipment, or promotional amplification through your own media channels.
The goal is to create a win-win partnership that delivers genuine value for both sides, so we’re happy to tailor a package that aligns with your budget and brand objectives.