Variety Box Arts Academy
At Variety Box Arts Academy, we believe that the performing arts should be accessible to everyone, regardless of background, location, or income. Based in Dorset, we deliver high-quality dance, fitness, and performing arts training to adults and young people across the region — from complete beginners to aspiring professionals.
We are proud to be launching a Professional Dance BTEC Course, designed to offer clear, supported pathways into the performing arts industry. Our long-term vision is to build a full-time Musical Theatre College that offers scholarships, world-class tuition, and industry connections for the next generation of performers.
As a sponsor, you will be aligned with a bold, socially driven movement that is transforming access to arts education in undeserved communities.
Target Audience
Target Audience
Our Professional Dance BTEC Course appeals to a diverse, motivated, and culturally engaged audience across Dorset and the surrounding areas.
🎓 Students
Age range: 16–24
Gender: All genders
Profile: Creative, committed, and career-focused individuals passionate about dance and performance
Education level: School leavers and adult returners seeking accessible, high-quality professional training
Aspirations: To pursue careers in dance, teaching, choreography, or further performing arts education without relocating to major cities
👥 Families & Supporters
Parents, guardians, and extended family (typically aged 40–60) who are supportive of creative education and career development
Interested in community impact, personal growth, and youth opportunity
🌍 Wider Community & Audience
Age range: 18–65+
Demographic: Mixed, largely ABC1 – working professionals, arts enthusiasts, educators, and wellness-minded adults
Attend performances, open classes, and community events
Value creativity, inclusion, and local engagement
Why this matters to sponsors:
Our audience is emotionally engaged, community-rooted, and deeply values brands that support education, youth empowerment, and inclusive access to the arts. Sponsoring Variety Box Arts Academy offers long-term goodwill and visibility with a purpose-driven audience.
Key Dates and Timings
September 2026
Specific Opportunity Details
What You’d Be Sponsoring
A full-time BTEC Level 3 Dance qualification
Industry-led training with performance and audition experience
Scholarship places for students from underrepresented or disadvantaged backgrounds
Guest artist masterclasses and community performances
Your support could be recognised through:
Naming rights (e.g. “The [Your Brand] BTEC Scholarship”)
Branding across uniforms, print & digital materials
Features and Benefits
Features & Benefits for Sponsors
Partnering with Variety Box Arts Academy means more than a logo — it’s a chance to align your brand with education, creativity, and community impact. Our sponsorship packages are flexible, collaborative, and designed to help you reach your goals while supporting the arts.
✅ What Sponsors Receive:
🎯 Branding & Visibility
Logo placement on student uniforms, marketing materials, website, and social media
Recognition at live performances, community events, and showcases
Inclusion in press releases, event posters, and local media coverage
Named sponsorship opportunities (e.g. “[Your Brand] Scholarship”)
📱 Digital Promotion
Branded shout-outs across our growing social media channels (Facebook, Instagram, and email newsletters)
Opportunities for co-branded video or photo campaigns with students and teachers
Dedicated sponsor spotlight post and feature on our website
🎟️ Hospitality & Access
VIP invitations to student showcases, open rehearsals, and academy events
Opportunities to speak, present awards, or be involved in community-facing occasions
Complimentary tickets for you, your team, or guests
🛍️ Product & Service Integration
Product sampling or promotional material placement at events or in student packs
Space at performances for branded pop-ups or information booths
Sponsor display space at academy events or open days
🤝 Community Alignment
Demonstrate commitment to youth opportunity, education, wellness, and the arts
Build positive local brand recognition and community trust
Collaborate on outreach initiatives, such as free workshops or scholarship funding
Other Partners
Our Other Partners
We are proud to collaborate with a growing network of respected local and regional partners who share our commitment to education, community, and the arts.
Our current and past partners include:
Performers College — supporting professional dance and teacher training
Italia Conti Arts Centre (Woking) — collaborating on adult education projects
Local community centres and fitness venues across Dorset, including Canford Cliffs Beach for outdoor classes
Selected local businesses and wellness brands who value community engagement and cultural development
We carefully manage our partnerships to ensure brands complement each other and maintain exclusivity within sectors to protect sponsor interests.
We welcome discussions on bespoke partnerships that align with your brand values and avoid competitor overlap.
Investment
Investment
To successfully launch and sustain our Professional Dance BTEC Course, we are seeking an investment of £75,000 for the first year. This funding will support:
High-quality teaching staff and guest artists
Scholarship places for talented students from underrepresented backgrounds
Performance opportunities and community outreach programmes
Marketing and promotional activities to grow awareness and enrolment
We welcome a variety of investment types, including:
Cash investment — to cover core programme costs and expansion
Contra sponsorship — goods or services that support our operations (e.g., venue hire, marketing, equipment)
Product or promotional support — brand collaborations, event sponsorship, or in-kind contributions
We are happy to work closely with sponsors to tailor packages that meet both your marketing objectives and our programme needs.
Other Info
Unique Regional Offering: Our Professional Dance BTEC Course is one of the few high-quality, accessible dance qualifications available in Dorset, filling a crucial gap in local arts education.
Social Impact Focus: We prioritise inclusivity, offering scholarships and outreach to young people from underrepresented and disadvantaged backgrounds.
Experienced Team: Our teaching staff includes industry professionals with extensive performance and teaching experience, ensuring students receive real-world, high-level training.
Growing Community: Our academy’s digital channels and local engagement continue to expand, providing sponsors with increasing visibility and engagement opportunities.
Flexible Partnership: We tailor sponsorship packages to fit your brand’s goals, whether you seek community goodwill, direct marketing benefits, or event presence.
Long-term Vision: Supporting us now means being part of a growing movement to establish a full-time Musical Theatre College offering degree-level and scholarship opportunities in the near future.