New Challenge Cup Title Sponsors Announced

Challenge Cup, sponsorship news

New Challenge Cup Title Sponsors Announced

Betfred have secured the Rugby League “Double” for 2021, with a one-year deal to become title sponsors of the Challenge Cup to add to their long-running partnership with the Super League.


It means the Betfred Challenge Cup winners will be crowned at Wembley in July, with the Betfred Super League trophy to be presented at Old Trafford in October. The deal also includes sponsorship of the Women’s Challenge Cup, completing another double with the Betfred Women’s Super League.

Betfred will complete an historic Challenge Cup treble in 2021 as they will become the first title partners of the Wheelchair Rugby League Challenge Cup.

All three Challenge Cups are currently held by Leeds Rhinos, whose Men’s team beat Salford Red Devils at Wembley last October to follow the triumphs of their Women’s and Wheelchair teams in 2019.


The Betfred Challenge Cup is set to kick off the 2021 Rugby League season on the weekend of March 21, with eight ties involving clubs from Betfred Championship and League 1 – before the 12 Betfred Super League clubs enter at the Third Round stage on the weekend of April 11.

The draw for the First and Second Rounds will be held next Thursday (February 11). The Quarter Finals are scheduled for the weekend of May 8-9, and the Semi Finals on June 5, leading to the Final at Wembley on Saturday July 17. Details of the Betfred Women’s and Wheelchair Challenge Cups for 2021 will be announced soon.



Betfred boss Fred Done said: “I am delighted to be able to announce further support for the sport of Rugby League in what are incredibly difficult times. The Challenge Cup obviously has a rich heritage and I was also very keen to include both the Women’s Challenge Cup and the Wheelchair Challenge Cup in what is such an important year for the whole sport culminating with the World Cup in October/November.”




Click the link to see our range of rugby clubs and events that seek sponsorship on our website.


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