Sheffield Hallam Rugby Union

Sponsor Name: SHU Rugby Union

Location: South Yorkshire

Sector: Rugby Union

Budget: Under 10k

Social Links

Sheffield Hallam are looking for sponsors for their Rugby Union team.


Sheffield Hallam Rugby Union are a University Team operating with 3 teams. 2 teams playing in BUCS (Uni Leagues) and 1 development team, bringing on and developing skills of Rugby players less experienced and disadvantaged by Covid-19 who may not have played since junior level. We are one of 40+ teams at Sheffield Hallam University, and we are one of the largest teams who are frequently gifted with large exposure due to vast charity work undertaken by the team. We also have international recognition with charity supporters from across the world, with a large base in the Americas, Europe and Asia.


Target Audience

University Students at Sheffield Hallam (30,000+) | Men (Players past and present) 18 - 45 | LGBTQ+ worldwide (2,500) |

Key Dates and Timings

The current Rugby Season is underway.

In terms of season long sponsorships, it will end August 2023.
Promotion for our charity calendar begins now, Email blasts are underway
Printing for our handbook begins early January 2023
Varsity takes place in March

Specific Opportunity Details

We are going to launch our Charity Calendar Early/Mid January with accompanying film, preorders have exceeded target by 50%.
Our internal Handbook is set to be released around Mid January
We are now working towards creating our own personalised kit/stash

We have a database of around 2500 active worldwide 'fans' who are part of an emailing list. The complete number of people on the emailing list who are not marked as active is larger.

We have 1,066 Instagram followers, 1,647 Twitter Followers and 630+ Facebook Followers
University Varsity brings in 12,000 spectators on average

We can provide scalable promotion.

Features and Benefits

We can promote your company / brand:
- via our social media channels, either as a 'one-off' or continuously through Team Sheet announcements throughout the year.
- via our Charity Calendar, either as a sponsorship featured page, a shout out in the back of the calendar, or as a one off via our emailing list as an announcement.
- a full page in our Inter-club handbook or a logo feature in the sponsors page.
- logo feature on Rugby Kit/Stash (different options available per garment and location)

All of this is to be tailored to meet the needs of the sponsor at a fair, reasonable price point.

Other Partners

We have 3 other sponsors, all of whom operates bars in Sheffield.
Nursery Tavern
Mollys Group
Maida Vale


We are aiming to raise cash for the club to fix / replace our scrum machine, and hire a new coach to join our current two.