Preston Caribbean Carnival
Preston Caribbean Carnival celebrates Caribbean culture with a vibrant traditional event attracting over 30,000 visitors annually.
Featuring award-winning costumes, steel pan music, Caribbean cuisine, and family-friendly activities, the carnival offers unique promotional opportunities to sponsors, including branding, direct engagement with attendees, and exposure through multi-channel marketing.
Target Audience
Family-friendly audience, diverse age range from children to seniors, with strong appeal to those inter-ested in music, culture, and arts. Predominantly local and regional attendees but with appeal extending nationwide.
Key Dates and Timings
24 May 2025 – Reggae Festival on the park with reggae artists headliners Janet Kay and the Carroll Thompson, The queens of British Lovers Rock, sound systems, Caribbean foods and drinks
25 MAY 2025 – Carnival Day from 12noon with street procession, steelpan, samba, large piece carnival costumes and many dance troupes and other participants following large decorated trucks. Family fun day follows on the park with live stage performers, soundsystems throughout the park, kids activities, music, dance and Caribbean food and drinks.
Specific Opportunity Details
Opportunities include sponsorship of the main stage,decorated trucks in the carnival procession, branding of sound system tents, and promotional banner placements at the park.
The procession at-tracts 20,000 onlookers, and the park events draw crowds with live music, performances, and food concessions. Social media and website exposure are also available.
Features and Benefits
Sponsors can enjoy branding opportunities such as stage banners, promotional product inclusion, ad-vertising in the Carnival brochure, social media acknowledgments, and public address announcements. Higher-tier sponsors can benefit from marquee branding, free concert entry, and procession participa-tion.
Other Partners
Artistic elements and performers are funded by Arts Council, England. Sponsors include BAE ,SMITHS HIRE,FYC and as well local accountants McDade Roberts.
Investment
Cash investment starting at £500, tailored packages from £6,000 or £5,000 annually for three years