Ootiboo – Easteroo

Sponsor Name: Angus Cameron

Location: UK National

Sector: Education

Budget: Under 10k

Social Links


Ootiboo CIC is a community interest company developing creative projects for schools and families at home and they are seeking sponsorship for their Easteroo project.

 

All projects are offered for free to ensure inclusivity. The company employs creativity to engage children on a diverse range of topics including financial education, climate adaptation and empathy. Creative craft competitions like Easteroo and the Halloween themed ootiBOO! help raise awareness of the our brand and projects available to schools and families.

The company is fortunate to have a strong partnership with Farshore Books and ootiboo has worked with celebrities and brands including Ant & Dec, Deborah Meaden, Winnie-The-Pooh and Mr. Men Little Miss.

Ootiboo’s mission is to improve access and understanding of creative education, demonstrate that creativity is problem solving and innovation and raise awareness that creativity is seen as a key future skill in an uncertain world.

Our company is seeking synergetic organisations that see the value in investing into the future generation.

 

Target Audience

Our key audience is children aged 6-14 who complete the project with help from a parent or guardian. In 2023 there were 601 kid entries, 67 grown up entries and 25 family specific entries. Entrants are often interested in a range of craft activities but also like to celebrate Easter.

Key Dates and Timings

The project will begin promotion in schools from February 1st (for school planning). The competition will launch on Friday 1st March and close at midnight on Monday 1st April. There will be three key promotional pushes in March (8th/15th/22nd). Winning entries will be announced on Friday 5th April.

Specific Opportunity Details

Easteroo is ootiboo's Easter creative craft competition. The project will be entering its 3rd year and has been run since ootiboo began. Easteroo is open to any age, anywhere in the UK and there are also international entries. Participants have a couple of different Easter themes to explore in any medium and for younger children we provide themed colouring sheets.

In 2022 there were 84 entries, in 2023 there were 693 entries which was a 716% growth. In 2023 there were 413 female and 280 male participants, ages ranging from 4 - 90 years old. Entrants were from across the UK, focused in the South East. ootiboo gave away over £300 worth of prizes in 2023. The company is growing fast, up from 20 ootiboo schools in March 2023 to 78 schools and a reach of 26,000 students currently. ootiboo also has a close partnership with the Children's University with a nationwide digital reach of 70,000. Estimated entry numbers for 2024 is 1,250+.

For 2023 entries check out: https://play.ootiboo.com/projects/easteroo-2023/gallery

Features and Benefits

The sponsor will have branding on the dedicated Easteroo 2024 project page hosted on the ootiboo digital platform - ootiboo.com. Once the competition closes, the project page content is revised and remains visible for legacy including sponsor visibility. The sponsor will also have branding on leaflets and colouring templates.

The sponsor has the option to judge the competition entries. Ootiboo can provide a selection of standout entries for the kid, family and grow-up categories to save time.

The sponsor will be included in social media posts (Instagram / Facebook).

There is an opportunity for cross promotion with sponsor staff and their families creating entries to encourage others to participate. We could create a special ootiboo prize for sponsor staff as they would not be eligible for the other prizes.

Other Partners

Farshore Books (A division of HarperCollins Publishers) are confirmed with retailer The Works and chocolatier Kinnerton to confirm donating prizes for the project. Ootiboo are seeking other organisations to strengthen the prize offering in 2024.

Investment

£3,950 for product / promotional support

Other Info

Ootiboo is growing the number of 'at home' activities for families in 2024. When an individual completes a project, they receive information links to other 'at home' projects. We are seeing individuals participate in multiple projects which also strengthens engagement in competitions like Easteroo.