National Amateur Gardening Show 2025
The brilliant National Amateur Gardening Show has returned!
Following the hugely successful relaunch of the UK’s original gardening magazine brand, Amateur Gardener, the National Amateur Gardening show promises to be the season’s most varied and exciting gardening event.
The show will be held at the South of England Showground, Ardingly on the 12th & 13th July 2025. It will consist of 30,000 sqm across multiple Zones to deliver the most engaging day out for the estimated 16,000 visitors.
A sponsor will have the opportunity to engage with the most passionate gardeners, homeowners and active over 50s through the multiple touch points of Amateur Gardener, including social media, the magazine, show marketing and on-the-day brand presence, including exhibitors stand. If a sponsor wishes to demo their product, this can be easily arranged. We can work with the Editor to bring the partnership to life and raise brand awareness to a huge and active audience.
Target Audience
Amateur Gardeners are ABC1 homeowners with a wide variety of interests.
On average, they spend 1.242% more on bulbs and seeds than on average
375% more on garden equipment
444% on garden landscaping services
Age 50+
M/F 50%
Earnings 50% higher than the National Average
Interests – Travel, home improvements, Financial mat
Magazine Circulation 26,000 copies bi-monthly
Key Dates and Timings
The Show dates: July 12th & 13th July 2025
Sponsorship will begin on receipt of confirmation
The intention is to offer further exposure for the following 6 months with advertising presence across Amatuer Gardening assets
Fist refusal on the NAGS show 2026
Specific Opportunity Details
NAGS is the perfect opportunity to engage with a passionate audience dedicated to gardening and home improvement.
We are looking for a headline sponsor or Zonal Sponsors, including accessibility, food and drink, English Wine, Plants, Talks and VIPs, crafts, wellbeing, pets and Kids.
If you wish to engage with an active audience engaged in gardening, home improvements or an upmarket audience, the brand association will deliver high engagement with significantly greater appeal than a badging exercise.
We are committed to delivering a thoroughly engaged partnership across several verticals including content and advertising.
Features and Benefits
The show’s headline sponsor package includes –
– Branding across an enormous range of physical print, digital and social media, including the show’s logo, goodie bag, and guide.
– Included full integration at the show in the welcome and VIP areas
– Content in Amateur Gardening as well as partnership outreach to email databases and social channels
– Tickets for customers
– Hospitality in the VIP area
– Product demonstrations
Zonal Sponsorship includes
– Physical Branding across the zone
– Prominent trade stand
– Show guide content
– Goodie bag logo & drop-in literature
– Content in the newsletter
– Social posts
Other Partners
Speakers at the show include Charlie Dimmock, Huw Richards and Kim Stoddart Editor of Amateur Gardening Magazine
Sponsors will be guaranteed exclusivity in their category
Investment
Cash investment –
Headline Sponsorship begins at £6,000
Zonal Sponsorship at £2,500
We are open to ideas and can be flexible.
Other Info
We are looking for a relevant sponsor who wishes to work with the AG team to maximise the sponsor opportunity. All ideas are welcome, we are imaginative and flexible to your sponsorship needs.