The Music Relief Foundation are looking for sponsorship to support their charity as they improve the lives of children and adults across London.
The Music Relief Foundation (MRF) was founded in 2011 by Magdalene Adenaike. The charity was inspired by Magdalene’s first-hand experiences of the hardships, isolation, and challenges faced by becoming a teenage parent. During this period, she discovered the transformative power of music and the importance of bringing other teenage mothers together to share their experiences.
It finally gained charity status in October 2019 after being registered as a Limited by Guarantee. The charity widened, leading us to reach more young people. Responding to the shifting challenges young people face today, the charity addresses issues such as knife crime, mental health, safeguarding, sexual exploitation, and trafficking. The charity has worked with over 5000 young people, with that number increasing yearly.
Since 2021, the MRF Music School has been delivering instrumental and vocal lessons to people from the grassroots communities in and around Croydon, with a message of making music accessible and affordable to everyone. We have been operating within the Thornton Heath Leisure Centre, to deliver our lessons to the 300 + students that have joined since the school opened.
We are looking for sponsors that would like to help us in our mission to improve the lives of children and adults all over South London, through the healing power of music. Through this collaboration, we hope to give back to our sponsors as much as they give to us, encouraging a mutual relationship. Some general benefits include:
- Your company name and logo are embedded into MRF’s website banner, a full-page promotion and a feature on MRF’s Sponsor’s page.
- Your company name and logo on any material donation you donate, including a ‘sponsored by’ e.g. on our mini-van.
- A mention and promotion of your services on our social media platforms
- Your company name and logo displayed during any performances we put on
- Promotion in our newsletter, advertising any services you have to offer.
- Invitations to our band performances and events to see the progress of our services.
Target Audience
Into music. Children and adults. Families. Community. Musicians. Teachers
Key Dates and Timings
We have various events coming up that need sponsorship:
20th July- 'An Evening With Mad Professor'
19th August- 'MRF Community Festival'
28th September- 'An Evening With Dele Sosimi'
3rd November- 'MRF Awards Ceremony'
We would like sponsors for specific events, which are day events as well as all-time sponsors for all the work the charity does.
Specific Opportunity Details
As well as our Music School which operates 6 days a week and holiday programme that puts on activities for children every day for 4 weeks, we are keen to continue providing exciting opportunities to our members and surrounding community, in the form of concerts, trips and workshops. We put on multiple events a year, including our quarterly 'An Evening With...' featuring the likes of Dele Sosimi, The Mad Professor and Women in Jazz Media. Furthermore, we are looking to host larger events, such as our summer Community Festival which will collaborate with the local councillors, businesses, schools and the general community. We also host an annual Award Ceremony which celebrates the talents and achievements of our students and the musically gifted in the local area.
We would be happy for sponsors to come along and support specific events as they happen. We also would be keen to have sponsors come on board and support the expansion and growth of the charity as a whole.
We have a growing community, attending our Music School and Holiday Programmes in Thornton Heath, Croydon. We have up to 1000 followers on our Instagram.
We believe any sponsor will be making a real and noticeable difference in the lives of so many young people from grassroots communities in and around Croydon, promoting creativity and the arts as a tool for self-improvement and healing. We have so much more to offer and would love to work closely with our partners and cater to their needs effectively, whilst putting on incredible events and projects for the people that need it most.
Features and Benefits
For the sponsorship of our 'Evening With...' events, the businesses would get to network with the high-profile musicians that perform for us. This is a direct promotional opportunity for the business, as the artists would share it with their large social media following too.
A mention and promotion of your services on our social media platforms + the social media platforms of the high-profile artists we are working with
Your company name and logo displayed during any performances we put on
Promotion in our newsletter, advertising any services you have to offer.
Invitations to our band performances and events to see the progress of our services.
If the business's products include food and drink, we would be happy to sample the product and have them on sale to our audience at the events.
For our MRF Community Festival, we are looking for support in providing an annual festival and bringing artists together to enrich the cultural desires of the area, with an estimated audience of 2,500 people circulating throughout the day. You have the opportunity to reach a broad audience with your presence.
We would like to raise £10,000.
1.) For any sponsors £5000 and above, we will include your logo in all our marketing materials as well as give you 15 minutes to talk to the public, as well as allocate a stall for you to display your service/products.
2.) For any sponsors under £5000, we will include your logo on all our marketing materials and allocate a stall for you to display your service/products.
When sponsoring the wider programme at MRF to help expand the impact of the music school -Our Sponsorship Packages:
£10,000 Platinum:
•Illustrated full-page write-up on our website with links to your organisation’s website
•Brand visibility -Logo and written appreciation on the booklets, t-shirts, banners, cupcakes, newsletters, print and web ads, radio spots, tweets, Facebook posts, press releases, billboards, invites, landing pages and email campaigns.
•Unlimited number of guests and front-row seating for all events
•Separate registration stand with VIP tickets
•Display stall for promotional materials
•Certificate of appreciation
•Main sponsor mention on all our social media platforms
•Opportunity to speak at the event
•Filmed interview with your spokesperson for our web series on our YouTube channel
£5,000 Gold
•Illustrated full-page write-up on our website with links to your organisation’s website
•Thank-you shout-outs on all social media platforms
•5 guests at all events with reserved seating
•Your company’s logo on event programmes
•Your marketing materials included with our business packs
•Mention and recognition on the event day
•Certificate of appreciation
£2,000 Silver
•Thank-you shout outs on all social media platforms
•3 guests at all events with reserved seating
•Your company’s logo on event programmes
•Certificate of appreciation
£500 or under Bronze
•Thank-you shout outs on all social media platforms
•1 guest at all events
•Certificate of appreciation
Other Partners
We have been mentored and supported by the PwC Foundation.
The London South Bank University will be hosting our 2nd annual Award Ceremony.
Afro-Beat icon and one of the main voices in the British Afro-Beat scene, Dele Sosimi.
The dub reggae legend and producer, Mad Professor.
We have been working alongside Women in Jazz Media for our last Evening With... event and upcoming festival.
The Crystal Palace footballer Wilfred Zaha released a supportive video commending our services and their impact in the local area- https://www.youtube.com/watch?v=s0NGTEyk0lQ
Investment
This would be a cash investment, up to £10,000. We will also be happy to take on product and promotional support.