London School of Economics and Political Science’ Athletics Union Ball & Awards
About the Athletics Union at LSE
The Athletics Union (AU) at the London School of Economics (LSE) is one of the most vibrant and active student-led organisations at the university. We are dedicated to promoting sports, fitness, and teamwork among LSE students, fostering a sense of community, and celebrating athletic excellence.
Key Highlights:
Membership: The AU boasts over 1060 members, making it one of the largest student societies at LSE.
Sports Clubs: We support over 50 sports clubs, ranging from football, rugby, and netball to niche sports like ultimate frisbee and rowing.
Events: We host various events throughout the year, including tournaments, charity matches, and our flagship Annual Athletics Union Awards Ceremony.
Reputation: LSE is a globally renowned institution, and the AU is a key part of its student life, attracting talented athletes and sports enthusiasts from around the world.
The Athletics Union Awards Ceremony
The Annual Athletics Union Awards Ceremony is our premier event, celebrating the achievements of our athletes, teams, and clubs over the past year. This year’s ceremony will take place on 19th March 2025 at the iconic Alexandra Palace, with 800 attendees expected.
Why Partner with Us?
Partnering with the LSE Athletics Union offers sponsors a unique opportunity to connect with a highly engaged and influential audience. Here’s how your brand can benefit:
1. Access to a Targeted Demographic
Audience Profile: Our members and event attendees are primarily students and young professionals aged 18-25, a demographic known for its spending power and brand loyalty.
Global Reach: LSE attracts students from over 140 countries, providing sponsors with exposure to an international audience.
Future Leaders: Many LSE students go on to become leaders in business, politics, and other fields, offering long-term brand recognition.
2. Brand Visibility
Banner Placement: Sponsors can display banners inside and outside Alexandra Palace, ensuring high visibility throughout the event.
Digital Promotion: We will promote our sponsors through our social media channels, email newsletters, and event programmes.
On-Screen Recognition: Sponsors can be featured on screens during the ceremony, including logo displays and acknowledgements.
3. Networking Opportunities
Exclusive Access: Sponsors can engage directly with event attendees
Brand Activation: Set up a booth or interactive display to showcase your products or services.
4. Corporate Social Responsibility (CSR)
Supporting Student Development: By sponsoring the AU, you are contributing to the personal and professional development of students through sports and teamwork.
Community Impact: Your support helps us promote health, fitness, and inclusivity within the LSE community.
5. Customisable Sponsorship Packages
We offer flexible sponsorship packages tailored to your brand’s goals, including:
Title Sponsor: Exclusive naming rights for the event.
Gold Sponsor: Prominent branding and speaking opportunities.
Silver Sponsor: Logo placement and social media mentions.
In-Kind Sponsorship: Provide products or services in exchange for visibility.
How We Can Work Together
We are committed to creating a partnership that delivers value to your brand. Here’s how we can collaborate:
Pre-Event Promotion: Feature your brand in our marketing materials, including social media, emails, and posters.
On-Site Activation: Provide space for your brand to engage with attendees through banners, booths, or product sampling.
Post-Event Recognition: Share photos and highlights from the event, including your brand’s involvement.
Target Audience
The LSE Athletics Union Awards Ceremony appeals to a diverse and dynamic audience, primarily consisting of students and young professionals aged 18-25. Our fans are highly social, ambitious, and passionate about sports, fitness, and community. They represent a global demographic, with LSE attracting students from over 140 countries, and fall largely within the ABC1 socioeconomic group. This audience is tech-savvy, brand-conscious, and influential, making them ideal for sponsors looking to connect with future leaders and trendsetters. Whether they’re athletes, sports enthusiasts, or supporters of student initiatives, our fans are engaged, active, and eager to participate in events that celebrate achievement and camaraderie.
Key Dates and Timings
7PM – 11:30PM 19th March 2025
Specific Opportunity Details
Your brand can secure exclusive naming rights for the event, with prominent branding on all materials, including banners, programmes, and digital screens. You’ll also receive logo placement across our pre-event promotions, such as social media, emails, and posters
Our annual Awards Ceremony attracts 800 attendees, including students, faculty, alumni, and special guests. Beyond the event, our web and social media presence amplifies your brand’s reach. We have over 3,000 followers on Instagram ranging from students, faculty and alumni. Our email newsletters reach over 1000 subscribers, ensuring your brand gains exposure to a wide and diverse audience.
Features and Benefits
Here’s an overview of what a sponsor would receive as part of the £10,000 cash investment package for the LSE Athletics Union Awards Ceremony. This package is designed to deliver maximum value and visibility for your brand:
1. Branding Opportunities
Banner Placement: Prominent branding on banners displayed both inside and outside Alexandra Palace, ensuring high visibility to all 800 attendees.
Logo Displays: Your logo featured on event programmes, digital screens, and stage backdrops throughout the ceremony.
Branded Signage: Opportunity to place branded signage at key locations, such as registration desks and photo booths.
2. Advertising and Promotional Opportunities
Social Media Promotion: Your brand will be featured across the LSE Athletics Union’s social media channels with dedicated posts, stories, and shoutouts reaching thousands of followers.
Email Marketing: Inclusion in pre- and post-event email newsletters sent to 800+ attendees and our wider membership base.
Event Programme: Full-page advertisement in the event programme distributed to all attendees.
3. Long-Term Benefits
Post-Event Recognition: Your brand will be featured in post-event recaps, including social media highlights and thank-you posts.
Association with Prestige: Align your brand with a prestigious event at a globally renowned institution like LSE, enhancing your reputation and credibility and furthering your potential collaboration with the university.
Investment
We are seeking a cash investment of a maximum of £10,000 to support the Athletics Union Awards Ceremony. This funding will directly contribute to key aspects of the event, such as venue hire, production, awards, and guest experiences, ensuring a high-quality and memorable occasion for our 800 attendees.