Alt Space Events are seeking sponsorship for the International Dragula Artists – Hoso Terra Toma and Niohuru X – UK Tour
We are excited to invite forward-thinking brands and industry leaders to partner with the highly anticipated Alt Space Events UK Tour, featuring internationally acclaimed Dragula artists. This one-of-a-kind tour celebrates the art of drag in its most creative, alternative form, and presents a golden opportunity for sponsors to associate with a vibrant, inclusive, and culturally significant event.
Why Sponsor This Tour?
1. High-Impact Brand Visibility:
With events taking place in major cities like London and Manchester , your brand will be exposed to diverse audiences in key UK markets. Our events attract a wide demographic—from passionate fans of drag culture to influencers in fashion, beauty, and the LGBTQ+ community.
2. Amplified Reach Through Social Media & Press:
Partnering with us means gaining access to an already buzzing social media presence, engaging with followers and fans across platforms like Instagram, TikTok, and YouTube. In addition, press coverage from lifestyle publications, bloggers, and mainstream media will spotlight our sponsors, enhancing brand recognition.
3. Association with a Cutting-Edge, Inclusive Movement:
Dragula isn’t just about performance—it’s about breaking norms and celebrating uniqueness, artistry, and diversity. By sponsoring this tour, you’re aligning your brand with values of inclusivity, creativity, and self-expression, making a positive impact on both the LGBTQ+ community and the world of alternative performance art.
4. Live Event Engagement:
With thousands of attendees expected at these events, you’ll have on-site brand integration opportunities including:
– Logo placement on stage sets and digital displays.
– Branded merchandise and giveaways.
– VIP experience packages for your clients or customers.
5. Unique Content & Influencer Collaborations:
Our tour artists are not only performers but influencers with engaged followings. We offer opportunities for product placements, co-branded social content, and even potential appearances in exclusive pre-tour promotions.
What Can We Offer You as a Sponsor?
– Premium Logo Placement: Your logo will appear on all promotional materials including event posters, flyers, digital ads, social media posts, and tour videos.
– Custom Engagement Packages: From VIP tickets and backstage passes to hosting pop-up booths at our events, we can tailor engagement opportunities to suit your brand’s goals.
– Collaborative Content Creation: Feature your products or services in social media content produced by the drag stars themselves, amplifying your reach to niche audiences.
– Positive PR and Reputation Building: Be recognized as a brand that champions inclusivity and supports alternative arts. This is a chance to build goodwill while expanding your market influence.
Why Now?
With the rapidly growing popularity of Dragula artists and alternative drag, there has never been a better time to tap into this exciting cultural wave. Sponsorship opportunities for this tour are limited, making this a prime moment to secure a unique partnership that will set your brand apart from the competition.
Join us in making this tour a trailblazing success, and let’s create moments of joy, creativity, and unforgettable experiences together!
Target Audience
Who Does the Hoso Terra Toma and Niohuru X UK Tour Appeal To?
The Hoso Terra Toma and Niohuru X UK Tour attracts a diverse and engaged fan base, passionate about alternative drag, creative expression, and LGBTQ+ culture.
Here's a breakdown of our typical audience:
- Age Range: Primarily 18-35 years old, with a core following of Gen Z and Millennials. This audience is highly active on social media, particularly platforms like Instagram, TikTok, and YouTube.
- Gender: The audience is a mix of genders, with a strong representation of LGBTQ+ individuals, particularly those identifying as non-binary, genderqueer, or within the LGBTQ+ spectrum. Fans are open-minded, progressive, and supportive of alternative performance arts.
- Demographic Profile: Our fan base falls largely into the ABC1 demographic—urban professionals, students, and creative individuals interested in arts, fashion, and subculture scenes. They are socially conscious, engaged in cultural and social movements, and value inclusivity.
- Interests: - Creative Arts: Fashion, makeup, avant-garde art, and subcultural aesthetics. - Entertainment: Drag shows, alternative fashion, horror, and performance art.
- Social Media Savvy: Actively sharing and engaging with online content, especially from alternative and LGBTQ+ influencers.
- Lifestyle: Highly social, they attend live events, engage with online communities, and participate in festivals and cultural gatherings. They are trendsetters in areas such as fashion, music, and alternative lifestyles. This audience is perfect for brands looking to tap into a vibrant, youthful, and culturally progressive demographic that values creativity, self-expression, and inclusivity.
Size of Fan Base & Reach:
This tour features internationally renowned performers Hoso Terra Toma and Niohuru X (Vampire Chinese), each with a massive online presence:
Hoso Terra Toma
- Instagram: 109,000 followers
- YouTube & TikTok: Expanding reach on both platforms, with significant engagement in the alternative drag scene.
Niohuru X (Vampire Chinese)
- Instagram: 238,000 followers
- TikTok: Over 4.5 million impressions, with consistently high engagement across all platforms.
These impressive social media stats offer your brand direct exposure to over 350,000+ dedicated followers, a passionate and diverse audience that actively engages with the performers’ unique content.
Key Dates and Timings
What We’re Offering:
The Hoso Terra Toma and Niohuru X UK Tour, running from 8th November to 24th November features 10 electrifying dates across the UK, showcasing two of the most iconic international Dragula stars. With events in London, Manchester Glasgow, and Birmingham this tour provides a unique opportunity for sponsors to connect with a passionate, culturally diverse audience in both live events and across social media.
Where & When:
- Dates: November 8th – November 24th, 2024
- Locations: London, Manchester, Glasgow, Birmingham and more!
- Number of Shows: 10 shows across multiple cities during the tour’s two-week run.
Sponsorship Timeline & Opportunities:
- Sponsorship Start Date: As soon as possible! We’re seeking partners now to be integrated into the full promotional campaign leading up to the tour launch. Early sponsorship offers the advantage of being included in pre-tour content, digital campaigns, and venue advertising.
- Full Tour Duration: The sponsorship will span the entire UK tour from 8th to 24th November 2024, covering all 10 event dates in major cities. Sponsors will benefit from weeks of promotion leading up to and throughout the entire tour.
By sponsoring across all dates, your brand will gain sustained visibility for over two weeks of high-energy performances and across multiple platforms. Don't miss out on this incredible opportunity to amplify your brand’s reach across the UK with some of the most influential voices in the alternative drag scene!
Specific Opportunity Details
Unlock Exclusive Sponsorship Opportunities for the Hoso Terra Toma and Niohuru X UK Tour!
What We’re Offering:
The Hoso Terra Toma and Niohuru X UK Tour, running from 8th November to 24th November, is an extraordinary celebration of alternative drag, featuring two of the most influential international Dragula stars. The tour will captivate fans in major UK cities such as London, Manchester, Glasgow, and Birmingham, offering sponsors a unique opportunity to engage with a highly engaged and diverse audience passionate about drag culture, art, and LGBTQ+ inclusivity.
Why Sponsor This Tour?
1. Targeted Exposure to an expanding Audience:
Align your brand with a creative, forward-thinking community passionate about alternative drag, LGBTQ+ culture, and avant-garde performance art. You’ll reach a highly engaged demographic that values inclusivity, artistic freedom, and bold self-expression.
2. Social Media & Event Amplification:
Your brand will be promoted across Instagram, TikTok, YouTube, and other digital channels, in addition to on-site opportunities at live events. The combined social reach of Hoso Terra Toma and Niohuru X ensures high-visibility digital engagement.
3. Creative Collaborations & Product Placement:
Both Hoso and Niohuru X are influencers in their own right. As a sponsor, you can benefit from sponsored posts, product placements, and collaborative content tailored to reach niche audiences across their social platforms, expanding your brand’s reach even further.
4. Brand Integration at Events:
From logo placement on stage sets and in promotional materials to VIP meet-and-greet opportunities and on-site branding activations, your company will be prominently featured in all aspects of the tour, offering valuable live engagement with fans.
5. LGBTQ+ Community Support:
Sponsoring this tour provides an opportunity to align your brand with values of diversity, inclusivity, and creativity. By supporting this event, you’re helping to amplify voices from the LGBTQ+ community and contributing to a groundbreaking cultural movement.
What’s In It for You?
- Brand Placement: Prominent logo display across digital marketing campaigns, social media promotions, and physical event signage.
- Exclusive Sponsorship Packages: Tailor-made packages to include everything from VIP tickets and backstage passes to product showcases and merchandise giveaways.
- Social Media Influence: Partner with Hoso Terra Toma and Niohuru X for co-branded social content, reaching hundreds of thousands of engaged followers with your brand message.
- Live Event Exposure: Your brand will have the chance to connect with a highly engaged audience during live performances, offering immersive experiences for attendees and targeted product placements.
This is your chance to become part of a groundbreaking UK tour and position your brand at the forefront of a vibrant, alternative cultural movement. Let’s collaborate to create unforgettable moments and amplify your brand’s presence!
Features and Benefits
Here’s an overview of the **features and benefits** a sponsor would receive as part of the sponsorship package for the **Hoso Terra Toma and Niohuru X UK Tour**:
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Sponsoring the Hoso Terra Toma and Niohuru X UK Tour offers an incredible opportunity for your brand to engage with a highly targeted and culturally significant audience. Here’s what you get as part of the sponsorship package:
1. Branding & Advertising Opportunities
- Logo Placement:
Your brand’s logo will be prominently displayed on:
- Event posters and flyers distributed in all tour cities.
- Digital banners across official tour websites, social media, and ticketing platforms.
- Venue branding, including stage backdrops, digital screens, and promotional materials at the event.
- Inclusion in tour videos and social media content across Instagram, TikTok, and YouTube.
- Exclusive Email Campaigns:
Your brand featured in email newsletters sent to thousands of ticket holders and fan subscriber
2. Promotional Opportunities
- Social Media Shoutouts & Influencer Collaborations:
Get featured in posts and stories by Hoso Terra Toma and Niohuru X, who have a combined reach of over 350,000+ followers on Instagram, TikTok, and YouTube. This includes branded content, product placement, and potential collaborations in their posts, offering direct exposure to their highly engaged audiences.
- Product Sampling:
Showcase your products at the tour venues by offering product giveaways or sampling booths at key locations. Your product could also be integrated into VIP gift bags for meet-and-greet attendees.
3. Hospitality & VIP Packages
- VIP Hospitality Tickets:
As a sponsor, you’ll receive VIP tickets to each event, allowing your guests or team members to enjoy a premium experience:
- Backstage meet-and-greets with the performers, offering exclusive photo opportunities.
- VIP seating at the shows, ensuring the best views and premium service.
- Hospitality lounges for your VIPs to network and enjoy the event in comfort.
- Corporate Entertaining.
Invite key clients or partners to the event with VIP hospitality access, offering them an unforgettable experience that builds brand goodwill and solidifies business relationships.
4. Brand Integration
- On-Stage Mentions & Video Integrations:
Your brand can be included in the on-stage performance dialogue or projected as part of the pre-show videos. Your logo or message could be displayed on screens during key intervals, ensuring constant visibility to the audience.
- Interactive Digital Activations:
Engage the audience with digital activations, such as hashtag campaigns or live social media interactions, where fans can share branded content from the event
5. Extended Media Coverage
- Press & Media Exposure:
As a sponsor, your brand will be included in any **media coverage**, including interviews, online articles, and press releases. This amplifies your brand visibility across mainstream and LGBTQ+ media outlets.
- Tour Trailer Sponsorship:
Feature your brand in the official tour trailer video that will be shared across social media and video platforms, viewed by thousands of fans ahead of the tour.
The Value for Sponsors
This package ensures that your brand has a strong presence across all touchpoints of the tour—from digital campaigns to the live event experience. By partnering with the Hoso Terra Toma and Niohuru X UK Tour, you’ll be part of a culturally relevant event that enhances brand awareness, builds a positive brand association with inclusivity and creativity, and offers direct engagement with a passionate, young, and progressive audience.
Other Partners
Actively seeking partners.
Investment
We would be looking for circa 10k to 30k UK Sterling... product placement / contra deals would also be considered.
Other Info
Alt Space Events run many of these tours with Artists from Dragula, RuPauls Drag Race and more - anyone who wishes to sponsor this tour will be offered future opportunities. There is also the option to sponsor multiple tours and events.