City of Birmingham Rockets Basketball Club

Sponsor Name: Olawale Sholebo

Location: Midlands

Sector: Basketball

Budget: Budget Varies

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The City of Birmingham Rockets Basketball Club are seeking sponsorship for their men’s and women’s teams after they both secured a promotion.


The City of Birmingham Rockets Basketball Club is a successful and fast-growing sports club based in the heart of Birmingham. We are proud to positively impact our community through the second most popular team sport in the UK, basketball, in terms of participation. We are seeking sponsorship/collaborations, following the promotion of both our men’s and women’s teams to the National Basketball League Division 1.


Target Audience

Our brand appeals to everyone, young and old, male and female, various ethnicities and socio-economic backgrounds.

Key Dates and Timings

The season is between September 2023 and March 2024.

Specific Opportunity Details

Partnering with us provides numerous benefits that include, but are not limited to the following:

1. National Exposure: Our senior male and female teams have achieved promotion to Division 1, offering your brand a prominent national platform.

2. Engaging The Youth: Through our existing 14 dynamic youth teams, consisting of over 1,000 passionate participants, your partnership will directly engage with the energetic younger generation.

3. Reigning Division 2 Champions: Align your brand with our victorious Division 2 Northern region champions, showcasing your commitment to excellence.

4. Expanded Audience Reach: Experience the thrill of reaching a larger audience with our live broadcasts of game nights, attracting 1,500 online spectators (a significant increase from 300 in 2021) and 500 enthusiastic courtside fans.

5. Social Media Amplification: Leverage our robust online presence with 9,500 engaged followers, reflecting a remarkable 100% growth from the previous year.

6. Community Impact: Partnering with us enables you to make a tangible difference in the lives of young people in our community. Benefit from our community sessions with over 1,200 young people weekly, school programmes conducted weekly at 30 schools reaching over 750 pupils, as well as our summer camp that attracts over 120 young individuals annually.

Through our initiatives, workshops, camps, and skill-building sessions, our team of experienced coaches and mentors devote hours to coaching, mentoring, fostering leadership development and instilling valuable life skills that extend beyond the basketball court among our participants.

By sponsoring, you directly contribute to the personal growth and development of our youth, providing them with opportunities to flourish and become future leaders.

7. Embracing Diversity: Our club represents the vibrant and multicultural fabric of Birmingham, providing equal opportunities for young people from various ethnicities, socio-economic backgrounds, and communities to participate and thrive in the sport of basketball. Your sponsorship will demonstrate your commitment to inclusivity and diversity, resonating with a broad range of audiences and showcasing your brand as a champion of equality within the community.

8. Distinguished Brand Ambassador: Forge a prestigious association with Hakeem Olajuwon, an NBA legend and our esteemed Brand Ambassador, adding further credibility to your company.

Features and Benefits

We could offer extensive brand exposure opportunities, including prominent placement on team jerseys, banners, game nights’ advisement boards, and/or marketing materials showcased at high-profile competitions and community events.

Other Partners

Kappa, Aston University, Haines Watts, Make UK


We understand that each partner has unique goals and therefore, we are pleased to offer tailored sponsorship packages that align with your specific objectives and budget considerations. We wish to invite you to discuss the proposed partnership further and would be very keen to arrange a meeting to explore collaboration

Other Info

An exhibition game is being hosted by the City of Birmingham Rockets Basketball Club as part of our 20th-anniversary celebrations on 19th July 2023.