Cafe du Pique Nique
We are a creative studio based in Bow, We specialise in brand activation for food and beverage companies.
Pique Nique, which we ran many years ago, was hugely successful (60 journalists attended with 2 weeks notice). Both our timing (launching for blue Monday), our location (central London), and the event draw itself will create a fantastic opportunity for press and exposure of a brand.
Target Audience
Londoners, female, and couples aged 25-40, cafe culture, foodies, family minded, into wellness.
Key Dates and Timings
February 2025, for 3 or 4 weeks.
Specific Opportunity Details
The concept is a picnic cafe in the darkest part of the year where guests get their meals in a hamper with a rug, served to them by a human bumble-bee and they’ll get to sit in artificial sunshine, grass etc. There also happens to be no competition for the event as press is very quiet that time of year.
We’re looking at hosting this for 3 or 4 weeks in February in central London.
As well as a really fun cafe we will also host events in the space, such as yoga classes, music performance evenings, story time morning teas (during the feb half term holiday).
We’re looking to partner with a wellness or food/bev brand or personality.
Features and Benefits
Our central London location (right next to Trafalgar Sq)
Other Partners
St Martins in the field
Investment
We are ideally looking for a financial partner to be our main sponsor for around 50K. This will get us our venue, and get them their name on all promotional material, on signs on the street, sent out to our mailing lists etc.