Bolton Dynamos FC is a grassroots football club located in Bolton, with a mission to nurture young football talent and foster a love for the sport. We are committed to developing players of all abilities, providing a positive and inclusive environment where children can grow both on and off the pitch. Our club is expanding rapidly, and currently, we offer teams for Under 14s, with plans to introduce U13s, U11s, and U10s next season. We’re also proud to launch our new “Didi Dynamos” program, designed for children aged 12 months to 4 years, introducing them to football in a fun and engaging way.
Why Partner with Bolton Dynamos FC?
Community Engagement: Bolton Dynamos FC is deeply rooted in the local community, offering you the opportunity to engage directly with families, local businesses, and football enthusiasts. As a sponsor, your brand will gain visibility and association with a trusted and growing community hub.
Brand Exposure:
Website and Social Media Promotion: Our online presence is steadily growing, and we actively engage with a large audience across various platforms. As a sponsor, you will be promoted on our website and social media channels, reaching an engaged and passionate audience.
Matchday Banners and Equipment: Your logo and branding will be prominently displayed on banners at our home ground, New House Farm, and featured on corner flags, goal flags, and matchday kits, ensuring visibility at every game.
Expanding Audience: With new teams being introduced and the Didi Dynamos program, Bolton Dynamos is expanding its reach across multiple age groups. This growth provides sponsors with more opportunities to connect with families and supporters at various levels, creating long-term brand loyalty.
Positive Brand Association: Sponsoring a grassroots club like Bolton Dynamos demonstrates your commitment to supporting local youth and sports development. It offers your brand a positive image and association with community values, healthy living, and youth empowerment.
Tailored Sponsorship Packages: We offer a range of sponsorship opportunities, from logo placement on kits and training gear to naming rights for specific teams or events. We are flexible and open to customizing packages that suit your business needs and ensure maximum return on investment.
By partnering with Bolton Dynamos FC, you are not only supporting local football but also aligning your brand with a club dedicated to making a positive impact in the community. Let’s work together to promote both your business and the growth of grassroots football!
Target Audience
Target Audience for Bolton Dynamos FC Sponsorship **Primary Audience:** - **Age Range:** 5–14 years old (players), 18–45 years old (parents and local community) - **Gender:** Primarily male (players), with a growing number of female participants and families - **Demographics:** Family-oriented, local community-focused - **Income Group:** Primarily middle-income households (C1/C2 demographic), with some representation from ABC1 groups **Breakdown:** 1. **Youth Players (Primary Target):** - **Age:** 5-14 years old - **Gender:** Predominantly boys, though we are actively growing opportunities for girls’ participation. - **Interests:** Football, team sports, physical fitness, and local community activities. - **Behavior:** Active, energetic, and heavily involved in school and local community programs. 2. **Parents and Families (Secondary Target):** - **Age:** 30-45 years old - **Gender:** Split between male and female, though predominantly mothers are engaged in the club’s activities and communication. - **Demographics:** C1/C2 demographic, working and middle-class families with disposable income. - **Interests:** Supportive of children’s activities, community-driven, sports enthusiasts, and actively engaged in health, wellness, and education. - **Behavior:** Family-oriented, socially active, with frequent participation in local events, schools, and community activities. 3. **Local Football Fans and Supporters:** - **Age:** 18-45 years old - **Gender:** Primarily male, though there is an increasing female fan base. - **Demographics:** Mix of working-class and middle-class football fans (C1/C2), many of whom grew up playing or watching grassroots football. - **Interests:** Passionate about football, local sports, and community events. Frequently attend matches, tournaments, and local sporting events. 4. **Didi Dynamos Audience (Future Audience):** - **Age:** 12 months to 4 years old (players) and their parents (25-40 years old). - **Gender:** Mixed, as Didi Dynamos is open to both boys and girls. - **Demographics:** Young parents (ABC1/C1/C2) with young children, looking for early engagement in sports activities. - **Interests:** Early childhood development, family-friendly activities, and community events. **Fan Engagement and Characteristics:** - **Highly Social:** Our fan base is active in social settings, attending games, community events, and engaging in discussions both online and in person. - **Community-Oriented:** Strong local support, with a commitment to fostering a positive environment for children, families, and football enthusiasts. Fans value community involvement and the role of grassroots football in developing future talent. - **Passionate About Sports:** Our fans have a deep love for football and grassroots sports, actively supporting the club and its development through sponsorship, volunteering, and attending matches. By sponsoring Bolton Dynamos FC, you will engage with a family-friendly, community-focused audience that is passionate about youth development, sports, and local engagement. This is a prime opportunity to connect with households that are socially active and supportive of grassroots sports.
Key Dates and Timings
### Key Dates and Timings for Bolton Dynamos FC Sponsorship
**Sponsorship Opportunities Start Date:**
- **Start Date:** Sponsorship opportunities for the 2024 season are available immediately. We are actively seeking sponsors to secure partnerships for the upcoming season.
**Duration of Sponsorship:**
- **Seasonal Sponsorship (12 Months):** Most of our sponsorships, including kit sponsorship, matchday banners, and youth team sponsorships, run for the duration of a full football season (12 months). The 2024 season will officially start in **August 2024** and run until **July 2025**.
- **Didi Dynamos Sponsorship:** Sponsorship for the Didi Dynamos program, aimed at kids aged 12 months to 4 years, is also available year-round, as this program will operate continuously throughout the year.
- **Social Media and Website Sponsorship:** Digital sponsorships are flexible and can be secured for periods ranging from 6 to 12 months. The website will launch in **early 2024**, and social media promotions will begin as soon as sponsorship agreements are finalized.
**Key Upcoming Events:**
- **Pre-Season Preparation:** Sponsorship logos for kits, banners, and equipment must be finalized by **June 2024** to ensure production and distribution before the season starts.
- **Club Events and Local Tournaments:** We host several local events throughout the year, including friendly tournaments and community fundraisers. Sponsorship for these events is typically finalized **1-2 months in advance** of the event dates.
Sponsorship commitments will last for the agreed-upon duration, ensuring your brand has visibility throughout the football season or the sponsorship period specified.
Specific Opportunity Details
### Specific Opportunity Details for Bolton Dynamos FC
**What We Offer:**
Bolton Dynamos FC has a range of tailored sponsorship opportunities that allow businesses to gain exposure while supporting grassroots football. Whether you're looking to boost local brand recognition or align with youth development, we have the right sponsorship package for you.
#### 1. **Kit Sponsorship (Team Kits, Training Kits, and Tracksuits)**
- **What:** Your company logo will be prominently displayed on the front or back of our team kits, training kits, or tracksuits. These are worn by our players at games, training sessions, and public events.
- **Where:** These kits are worn during league matches across Bolton and Greater Manchester, as well as at tournaments and friendly matches.
- **Size of Audience:** We have approximately 60+ players across all age groups, with plans to increase as we launch our U13s, U11s, U10s, and Didi Dynamos next season. Kits are worn at every game, ensuring frequent visibility.
- **Why Get Involved:** Kit sponsorship offers high visibility to a wide audience, as kits are seen not only at matches but also across our website and social media channels. It's a chance to be part of the team's identity, and your logo will be part of every victory and moment on the pitch.
#### 2. **Matchday Banners and Equipment Sponsorship**
- **What:** Sponsor our matchday banners, corner flags, and goal flags. Your company logo will be displayed at our home ground, New House Farm, as well as at all away matches.
- **Where:** These sponsorships are highly visible during every home match at New House Farm, Hollycroft Avenue, Bolton, which regularly attracts families and local supporters.
- **Size of Audience:** Our home games draw in an average of 50-100 spectators per match, with an increasing fan base as new teams are introduced. Our away games further extend our reach to different communities.
- **Why Get Involved:** Banners and equipment sponsorship offers consistent brand exposure to a captive local audience. Being on display during competitive games means your brand will be seen by both home and away spectators throughout the season.
#### 3. **Social Media and Website Sponsorship**
- **What:** Gain digital exposure by sponsoring our website and social media channels. Your brand will be featured on our homepage, as well as in regular posts and match reports on social media.
- **Where:** Our website (currently under development) and social media accounts are the go-to source for team updates, match results, and club news.
- **Web and Social Media Numbers:**
- **Website:** Expected to launch with regular traffic from players, parents, sponsors, and fans.
- **Social Media:** Currently, we have over 500+ followers across our platforms, with growing engagement each season.
- **Why Get Involved:** Sponsoring our digital channels offers your brand direct access to our growing online community. You’ll gain visibility not only in Bolton but across the broader grassroots football community, enhancing your digital footprint.
#### 4. **Youth Team and Didi Dynamos Sponsorship**
- **What:** As we introduce new teams, including U13s, U11s, U10s, and our Didi Dynamos (12 months to 4 years), there is an opportunity to sponsor specific age groups. This can include naming rights for a team or sponsoring their kits and training gear.
- **Where:** These teams will play across various local leagues and tournaments, ensuring consistent exposure.
- **Size of Audience:** The youth teams are growing, and we anticipate at least 100 additional players and their families joining our club next season. Our Didi Dynamos will attract a new, younger audience and their families, expanding our reach into different community sectors.
- **Why Get Involved:** Youth sponsorship aligns your brand with the next generation of athletes, showing your commitment to supporting grassroots sports from the earliest stages. It’s a chance to engage with families and young fans, creating long-term brand recognition.
### Why Should a Potential Partner Get Involved?
Sponsoring Bolton Dynamos FC means you’re partnering with a growing, community-focused club that offers great exposure for your brand. We are at the heart of the local sports scene in Bolton, with a fan base that continues to expand as we introduce new teams and programs. By sponsoring us, you will:
- **Increase Brand Awareness:** Your brand will be seen by a diverse audience across local games, tournaments, social media, and our website.
- **Positive Community Impact:** Align your business with values like youth development, teamwork, and community engagement.
- **Flexible Sponsorship Opportunities:** We offer tailored packages to fit your budget and goals, ensuring a meaningful return on investment.
By sponsoring Bolton Dynamos FC, you're not just supporting a football club—you’re investing in the future of grassroots sports and the local community.
Features and Benefits
### Features and Benefits of Sponsorship at Bolton Dynamos FC
By partnering with Bolton Dynamos FC, sponsors will receive a tailored package that provides valuable exposure, engagement opportunities, and community recognition. Below is an overview of the features and benefits a sponsor will enjoy:
#### 1. **Branding and Exposure**
- **Kit Branding:**
- Your company’s logo will feature prominently on the front, back, or sleeves of team kits (including training kits and matchday kits) across all age groups.
- Exposure during league games, tournaments, and community events throughout the season, both home and away.
- Brand visibility on club apparel worn by players, coaches, and staff during training sessions and match days.
- **Matchday Branding:**
- Company logos and banners displayed around the pitch at our home ground, New House Farm.
- Branding on corner flags, goal flags, and matchday equipment, providing ongoing visibility at every game.
- **Event Branding:**
- Sponsor logos featured at club-hosted events, local tournaments, and community fundraisers, ensuring your brand is seen by families, players, and the wider local community.
#### 2. **Digital Promotion and Advertising**
- **Website Branding:**
- Your brand will be featured on our website, with clickable logos and promotional space on the homepage and other high-traffic sections. The site serves as a key resource for team news, schedules, and club information.
- **Social Media Advertising:**
- Promotion of your brand across our growing social media platforms (Facebook, Instagram, Twitter), with mentions and tags in match reports, event promotions, and sponsor shout-outs.
- Opportunities to be the exclusive sponsor of specific content, such as weekly match previews, post-game reviews, and player spotlights.
#### 3. **Promotional Opportunities**
- **Product Sampling:**
- For sponsors looking to introduce or promote new products, match days, and club events offer prime opportunities to distribute product samples or promotional items directly to families and fans.
- Sponsors can also run prize giveaways and competitions through our social media channels or at live events to further engage with our audience.
- **Exclusive Promotions:**
- Collaborate with Bolton Dynamos FC to offer exclusive discounts, deals, or promotional opportunities to our members and their families, encouraging direct engagement with your brand.
#### 4. **Community Engagement**
- **Involvement in Local Community Initiatives:**
- As a sponsor, you will be involved in community events organized by the club, providing opportunities to showcase your company’s commitment to local youth and grassroots sports.
- Potential to partner on charity events, community outreach programs, and other initiatives that align your brand with a positive local impact.
#### 5. **Hospitality and VIP Access**
- **Hospitality Tickets (where applicable):**
- Depending on the sponsorship level, you may receive hospitality access or tickets to local tournaments, community matches, and club-hosted events.
- Sponsors will be invited to exclusive club events, providing an opportunity to network with the local community, other sponsors, and key club representatives.
#### 6. **Customized Sponsorship Packages**
- **Tailored to Your Needs:**
- We offer flexible sponsorship packages, ensuring that your brand receives maximum exposure and benefits tailored to your objectives. Whether you’re looking for kit sponsorship, event-specific branding, or digital promotions, we can customize a package that aligns with your business goals.
#### 7. **Long-Term Brand Association**
- **Sustained Visibility:**
- Your brand will have a lasting presence throughout the football season, providing continuous engagement with our supporters, families, and players.
- By partnering with a grassroots club like Bolton Dynamos, your brand will be associated with positive community values such as youth development, teamwork, and healthy lifestyles.
#### 8. **Additional Benefits**
- **Exclusive Invitations to Club Events:** Sponsors receive invitations to special club events, including awards ceremonies, sponsor dinners, and meet-and-greet sessions with players and coaches.
- **First Choice on Future Sponsorship Opportunities:** As a current sponsor, you will have the first option to renew and secure new sponsorship opportunities for upcoming seasons, helping to build a long-term relationship with Bolton Dynamos FC.
### Examples of Sponsorship Packages:
1. **Gold Sponsorship Package**
- **Kit branding (front) for U14 team**
- **Matchday banners and branding at home ground**
- **Prominent logo placement on website homepage**
- **Social media mentions in all matchday posts**
- **Exclusive hospitality tickets for 2 local tournaments**
- **Product sampling at home games**
2. **Silver Sponsorship Package**
- **Kit branding (sleeves) for U11 and U13 teams**
- **Website and social media mentions**
- **Company banner at the home ground**
- **Opportunities for exclusive club member promotions**
3. **Bronze Sponsorship Package**
- **Matchday branding and website promotion**
- **Inclusion in sponsor shout-outs on social media**
- **Opportunity to sponsor a specific event or tournament**
### Conclusion
Sponsoring Bolton Dynamos FC provides your brand with a unique platform to engage with a dedicated and passionate local audience. From branding and digital promotion to hospitality and community engagement, our sponsorship packages are designed to offer maximum exposure and direct interaction with families and football fans.
Other Partners
### Other Partners
**Current Partner:**
- **Promentum Sportswear:** Our official sportswear partner, providing high-quality, custom-designed kits and sports apparel for all Bolton Dynamos FC teams. Promentum Sportswear is known for its innovative designs and commitment to performance, ensuring our players look and feel their best on the field.
By partnering with Bolton Dynamos FC, your brand will be aligned with Promentum Sportswear, a brand recognized for its quality and innovation in sportswear. We are committed to ensuring that there are no conflicts of interest by avoiding sponsorship overlap with competitors in the same category.
Investment
### Investment for Sponsorship at Bolton Dynamos FC We offer flexible sponsorship packages designed to fit different business needs. Sponsorship can be provided as **cash investment**, **contra deals**, or **product/promotional support** depending on the level of engagement and type of package selected. #### 1. **Cash Investment** - **Main Kit Sponsor:** £2,500 - £5,000 per season - **Youth Teams Sponsor (U13s, U11s, U10s):** £1,000 - £2,500 per team - **Didi Dynamos Program Sponsor:** £1,000 per season - **Matchday Banner Sponsor:** £500 - £1,000 per season - **Website & Social Media Sponsor:** £500 - £1,000 for a 12-month period #### 2. **Contra Deals or Product Support** - **Equipment Sponsorship:** If your brand offers sports equipment or services, we are open to contra deals where your products are provided in exchange for sponsorship recognition. - **Apparel/Promotional Items:** We can accept branded apparel, promotional items, or services that align with the needs of the club in exchange for advertising and exposure. - **Product Sampling:** For brands in the food, beverage, or sports equipment industries, providing products for sampling at matchdays or events can be negotiated as part of the sponsorship. #### 3. **Promotional Support** - **Event Sponsorship:** £500 - £1,500 to sponsor a specific event or tournament, with the potential for joint promotional activities that benefit both the club and the sponsor. - **Exclusive Promotions:** Offer your products or services at a discount to our members, in exchange for promotional exposure across our platforms. Our packages are customizable to ensure maximum benefit for both parties, whether it's through direct cash investments, product support, or promotional initiatives.