Sponsor Name: Mike Jubb

Location: UK National

Sector: Sports

Budget: 10k - 50k

Social Links

ATW are looking for sponsorship to support their company as they organise athletic events around the UK


ATW is a UK-based event delivery company specialising in road-running, triathlon, duathlon, trail-running and canicross. We organise and deliver around 80 events a year, with around 35,000 participants. The events are primarily in the Hertfordshire/Bedfordshire/Cambridgeshire area, but branching out in to Northamptonshire, Leicestershire, Nottinghamshire. As a partner of British Triathlon, we deliver GB-team qualifying events, selection races and events in their Elite SuperSeries. We are looking for relevant sponsors to partner with us across our portfolio of events eg. Running Shoe, Bike, Nutrition, Clothing, etc… Our-wide ranging customer base offers a unique opportunity to a brand seeking a channel to promote their business.


Target Audience

Both male/female, typically high-wealth, ABC1 demographic with an interest in health, fitness and personal achievement.

Key Dates and Timings

We hold events every weekend (80 per annum) and would be looking to partner on a one or two year rolling basis.

Specific Opportunity Details

We have a database of over 80,000 active athletes and an annual participation number of 35,000 across 80 events. We are looking for partners who can 'own' specific elements of our activity. (eg. the running-shoe partner of ATW) and be promoted across all our events and activities.

Features and Benefits

Event branding, naming on event materials (race info etc.), website advertising, logos on race numbers, specific offers circulated on newsletters/emails. Opportunities for headline sponsorship of specific events.

Other Partners

Zone3 - wetsuit and swim partner


£20,000 per annum - minimum of 50% cash, with 50% potentially used on BIK

Other Info

This is a unique opportunity to partner with the largest triathlon organiser in the UK.